Yuzhong District Industrial And Commercial Bureau Four Initiatives To Strengthen Trademark Registration Guidance

The Yuzhong industrial and commercial bureau has vigorously implemented the strategy of "trademark promotion and brand strengthening".

2701 registered trademarks have been added this year.

There are 19984 registered trademarks in this area, of which 6 are well-known trademarks, 77 are famous trademarks, and 53 are famous trademarks.

The Bureau will consult with relevant departments to find out the number of foreign investment or export enterprises and follow up.

We will promote the international registration of Madrid trademarks, enhance the ownership of overseas trademarks and serve the "one belt and one road" construction.

Industrial and commercial sub Bureau of Yuzhong district develops in depth.

"More than one standard" and other activities, further increase the intensity of trademark registration guidance, encourage all kinds of market players to promote protection through registration, create their own brands, and achieve a breakthrough in the registering volume of trademarks in the whole region.

Yuzhong industrial and commercial bureau has focused on the real estate, network economy, trade and logistics, community services, financial insurance, education and training, software development, books and periodicals, tourism and souvenirs, traditional handicrafts and electronic commerce platform and technology outsourcing, and so on. The census and in-depth excavation of trademark registration resources have been conducted, and enterprises have been guided to establish trademark awareness and brand values, and actively apply for trademark registration.

The board has intensified its examination of trademark registration and formulated its trademark.

Objective plans are decomposed and implemented step by step.

At the same time, we should further improve the recognition of famous trademarks and well-known trademarks, and link them with the total number of valid registered trademarks and the number of new trademark registration applications.

Related links:

Trademark is first given to people. If there is no good visual effect, others will do well.

But this is not easy to look at. It's the first thing to do.

A) clear the positioning of the brand, identify the target audience, including consumers and recipients, and judge the target audience's aesthetics.

B) the main application scenario of trademark is conceived, and it should be highlighted in the main scene.

For example, a Internet Co, its main scene is in all kinds of web pages, and traditional offline advertising channels are different.

There is a proverb "The simplest is the best" (the simplest is the best), which is very appropriate for trademark design principles.

Simple content is striking, easy to remember and easy to use.

Specific methods are:

A) the application of simplified patterns in design, such as Nike, gives people a concise and bright impression.

B) a short and articulation speech, such as drops, Coca-Cola and so on.

C) there will be simple and direct effects of the application of digital numbers in trademarks, such as 58 cities, 36 krypton, etc., of course, the mere number of trademark registration is rejected with higher risk. Apart from the well-known brand is historical retention, it is not necessary to take the risk of new trademark registration when commercial need is urgently needed.

D) the use of single Chinese characters in trademarks, such as Qipai men's wear and Tiger tiger oil.

E) the use of compound words in trademarks, such as Ding Ding's renting, Dangdang, etc.

The identification of trademarks is mainly the symbolic attribute of trademarks.

It is a relatively abstract and subjective judgment process that a trademark can convey its impression to users from graphics to name.

Here we can pay particular attention to the following aspects:

A) to see if we can find some specific shapes and colors matching the industry.

B) whether the generalization in design is consistent with the fixed imagination of the target group in this industry, is it easy for them to understand?

C) there is an effective internal consensus approach for the TST group, which is to look at the trademarks of competitors, whether they are both striking and unobtrusive.

D) recognition is very important to professional industries, departments and institutions, and is relatively weak or unnecessary for comprehensive enterprises and government departments.