Tide Male Demeanour: No Life Is Not Fashionable

Nowadays, dressing is not only the expression of personal aesthetics, but also the embodiment of the value of modern life style.

For example, in recent years, people like sports, fitness and other elements into a large number of men's clothing, a personality of publicity, happy life with the way of life.

2016 (Autumn) men's wear exhibition area is everywhere.

The Internet has once been fashionable to say that Chinese men's fashion tastes are far behind women.

From the trend of CHIC, China.

It seems that we need to "grow up".

From the avant-garde unruly cowboy tide card, to the infinite vigor sports fitness suit, and the bold position individuality underwear.

Clear brand positioning, focus on market segmentation, has become

The consensus has been that the once niche brand has gradually entered the public view and has become the "divine inspiration" for the completion of personal style.

In the world of Chao men's suit, color and movement are the key elements.

Walking into the Difran booth of the main men's underwear and lovers' underwear, it's like letting people walk into the private closet of the sunny man.

"Unscrupulous" warm colors, lively and straightforward American cultural elements.

The smart bull cowboy, who is also the flagship of the tide jeans, is coming to the CHIC2016 autumn scene with more than 10 other cowboys.

Li Guizhou, founder and designer, said that the trend of the past was to add graffiti on the T-shirt, and now the market demand for tide cards is quite different.

Taking cowboy clothing as an example, in addition to grasping the "green" hot spot in technology and technology, it is the mainstream to design Cowboy "tide".

Li Guizhou believes that cowboys are a very important part of fashion. They can not only increase the popularity of all kinds of accessories, but also play their fashionable cultural values.

From playing color, playing crossover to playing sports, fitness as a new way of life, after many years of fermentation, from "Chao Ren patent" has even developed into a national trend.

Before the booth of Bob long, the model of the body fitted body-building suit was strong and healthy, which attracted the attention of a large number of buyers.

The theme of "seamless" highlights not only the characteristics of brand clothing in terms of material, tailoring, and functions, but also the pursuit of people's pursuit of bodybuilding and healthy life.

Site mounted, yoga, strength sports and other scene booths have successfully inspired the professional audience's "motion genes".

Subdivision and niche brand positioning make new men's brands find room in the competitive market structure, but in the face of rapidly changing business environment, especially commercial channels and modes, the demand for brand adaptability is very high.

In the Shaoxing Pavilion, Cage, the representative of the middle class lifestyle, has a new idea.

Wang Kai, President of the Shaoxing Council for trade promotion, said that the road to success of every brand is different, but cultural creativity is the core of development. Especially in the context of rapid changes in business mode and channel, entrepreneurs should change their consciousness and brand should be flexible.

How to pform the confidence of quality and price into the recognition of consumers, no matter which channel and platform to choose, focus on the precise segmentation of consumer groups, maintain the distinctive product design, maintain the unique tonal of the brand, and provide products with high cost performance for customers, has become the consensus of many tide men's clothing in the current market.

In an age of love and life, culture is the source of inspiration for brand and product, and the way of life is the golden age of human care.