Adidas Endorsement Pogba Opponent Nike Equipment Is Puzzling.

Germany's famous sportswear equipment dealer

Before the competition, I'm Here To Create was introduced to create Pogba as the creator of football field.

The theme of Adidas advertising series has been implemented for one year.

Soccer stars Messi, basketball star Harden and rad rad have respectively taken the exclusive advertising of the theme.

Now it's Pogba's turn to play the leading role.

Adidas laughs about glorious history.

The advertising time is 80 seconds, which tells the story of growing up.

He has been keen on football since childhood and has been training under the inspiration of legendary star Zidane.

At last he was discovered by scouts and grew up as a superstar in Juventus.

Later, he moved to Manchester and became the ruler of Old Trafford.

The most eye-catching product of the advertisement is Pogba's current war boot, the Ace 16+ Purecontrol of Adidas mercury metal color.

As the name suggests, the Ace series is mainly aimed at players who control the ball, without shoelaces.

Adidas's new attempt in the field of football shoes aims to help players ensure the foot's control of the ball in the purest way.

In the advertisement, Zidane, the Old French team jersey and the old ADI football team appeared.

In addition, the advertisement shows Adidas's strength through nostalgia.

The image of Zidane, France's top name, is the two appearance. One is the small Bo Gang Ba wearing the 1998 World Cup Qi Zu's Jersey, the other is Zidane's 2006 World Cup.

In addition, from childhood boyg to young Bo Ba Ba, the advertising protagonists have used the old Champions League five pointed star soccer, the 2006 World Cup Official ball "team star", and the 2008 official world ball "European pass".

Adidas is the long-term equipment partner of the Champions League, the world cup and the European Cup. Through the growth history of Pogba, Adidas has demonstrated the cooperation of the three main events.

There is also an interesting little detail in the advertisement. When it comes to Pogba's attention both inside and outside, a football game "FIFA 17" promo is "borrowed" into the advertisement.

Prior to the introduction of sports business, FIFA 17 has in-depth cooperation with Adidas.

In the new "star mode" of the game, the game protagonist will become the spokesperson of Adidas with the promotion of the story, helping the brand to increase exposure in the game.

Now Adidas is "resource replacement", and it also gives FIFA 17 a chance to show itself in its advertisement.

However, as we have stressed, in the cooperation between the two sides, FIFA 17 is more urgent to curry favor with Adidas, so Adidas's feedback does not clearly reflect the logo of the former.

Nike's image

There are many interesting points in creating advertisements, but there are more points.

The most basic thing is that this advertisement does not reflect how many achievements have been created by bobba. The trouble is that he has to make a lot of balls - to play football late for school, play ball in his living room, disturb his neighbor downstairs, kick the ball out of the window and hit the taxi driver's brother.

In addition, the news of the latest "Pogba's complaints in the hotel" is too big to catch up with today's news. In the advertisement, there is still a mysterious plot of Pogba being intimate with his little girlfriend and being discovered by his parents and jumping away from the window to kick the ball.

The above mentioned is only a plot problem. The script is not well written, and it affects the publicity effect.

However, if a brand commercial advertisement is visible, it will become more complicated.

The real footage of the advertisement is from this Juve event to Naples.

Competitive products appear in some of the real games used in the advertisement.

This is a serie a match in November 2013, and Juventus 3:0 defeated Naples.

At that time, he was wearing Nike boots, and Juventus had not been pferred to ADI.

The football that flies into the net nest is also the football of Nike.

Viewers should not notice this kind of "advertising" when they are watching the advertisement in a fast-paced way.

However, if the audience knows more about the changes in the brands of these teams and players, it may be a little strange to see this scene.

The purpose of advertising is to publicize its products. However, the spokesperson in advertising is actually wearing a competitive product to destroy the city.

Is this going too far in the opposite direction?

Advertising is not an isolated case.

In fact, there are many similar situations in the "creation" series.

In the advertisement of the Latin style, the Jazz center, Ge Bei, was broken through by the protagonist. The white hooks of the former black shoes were eye-catching.

As for the Bo Ba Ba ads, as long as the time frame is fixed, we will also find "uninvited guests".

However, there is no golden rule in advertising circles: no competing products can be found in their advertisements.

The same is true of the actual game clip applied to the advertising film, during the 2006 World Cup.

There are many other brands in the "beautiful football" series.

However, these carefully selected fragments are all represented by Nike's spokesmen, such as Dal, Ronaldinho, Adriano, Henry and Rooney. All the other brands are accidentally worn by the other players who are being played by the protagonists.

Adidas's advertising is also a similar direction.

Riad swung away to go to khobe and complete the buckle.

In this clip, the American brand is fading.

Pogba's advertisement also has the ingredients of Nike's insinuate. Zidane used the classic "Marseille turn" to avoid the interception of Brazil's Gilberto Silva. The latter wore the Jersey's shoes.

In fact, whether it is "creation" series or "beautiful football", competition is more difficult to avoid when using real game clips.

As long as the hero in the advertisement is his own spokesperson, it will be no harm to appear.

In fact, in advertising, it is not uncommon for a brand to use advertising to directly depreciate or ridicule rivals.

Pepsi has launched a number of high-end black Coca-Cola advertising.

For example, a kid bought two cans of Coca-Cola on the vending machine, then stepped on them to pad himself, so that he could sell buttons to higher Pepsi.

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But the weird thing about Pogba's advertisement is that competing products appear on the endorser.

Pogba officially became the spokesman for Adidas this year. He did not have fixed equipment sponsors, and ADI Nike took turns.

In addition, Juventus had changed their shirt sponsors from Nike to Adidas last season, and Pogba scored eight league goals.

If we want to pick the actual battle fragments, Adidas will be able to find a video of the whole race of its own equipment.

The free kick of four stunning skills in Turin against the deadly enemy of the same city is qualified to be a candidate.

And this advertisement finally used the Nike era's "Bo Ba Ba" fragment, is it careless or intentionally?

He seems to be more reasonable in the advertisement that he used a free kick against Turin last season.

If it is a mistake, the mistake is not serious.

The creative side lost its professional sensitivity when serving customers, and the brand side could not seriously scrutiny the details of advertising in 80 seconds.

It is unbelievable to have such a large scale of collective dereliction of duty in such an important publicity campaign.

If it is deliberate, the motive behind this is interesting.

The outside world can be interpreted as a demonstration of Adidas's old rivals: the resources that you used to control are now held by me, but this theory does not seem to be convincing enough.

Because the French National Team Jersey has also appeared in advertising. Now gallus chicken has joined the Nike camp.

If ADI is proud to take Nike's two biggest resources in the club field, Manchester United and Juventus, Nike can also make fun of ADI's losing the lead in the national team.

No analysis is good, but Pogba Men's "analysis" seems even more confusing.

How can we tell the truth?