Focusing On The Ningbo Clothing Festival, Look At How Luo Meng Joined Hands With Fu Yuanhui To Explode The Power Of "Flood Shortage" And Occupy The New Fashion.

October golden autumn, the twentieth Ningbo clothing festival usher in harvest season, 19 evening grand curtain.

Today,

Men's wear stunning appearance at the twentieth Ningbo International Fashion Festival and Ningbo Clothing Fair

Hall 1, Sheng Jingsheng, chairman of Luo Meng, accompanied the tour leader's delegation to visit the brand exhibition hall.

On the opening ceremony of the twentieth Ningbo International Fashion Festival and the award presentation party held yesterday, the Luo Meng group won the most influential clothing brand, and Sheng Sheng, chairman of the Luo Meng group, was awarded the meritorious entrepreneur.

The exhibition hall is full of display and interpretation.

Luo Meng's participation in the exhibition, exhibition hall product display, the overall interpretation and so on are bright spots.

In the exhibition hall, Luo Meng is ingenious, distinguished from other brands' overall display style. Luo Meng displays 55 sets of suit matching series in the form of square array, and also invites 20 models to help him, and the models are wearing different styles of suits.

Appearance attracted a large number of people to come to the museum.

Sheng Dong also said that the Luo Meng category also includes women's clothing, this exhibition also brought.

In this series, the professional women's wear is the best, and is far ahead of the national market.

Fu Yuanhui will appear in the pavilion on the 22 day.

Luo Meng has always attached great importance to the construction of "celebrity + famous teacher + famous brand". Since 1997, it has pioneered the fashion brand spokesperson in China, and has invited famous performing artist Pu Cunxin, heavenly star Andy Lau, and old man God Jimmy Lin as the image spokesperson, conveying a kind of "elegant, upright and upward" concept.

For Fu Yuanhui's endorsement, Mr. Sheng Jingsheng, chairman of the Luo Meng group, said in an interview with reporters: "Roman Mens" is not just for men. We should break this misunderstanding. Men's clothing is for women to appreciate. This cooperation endorsement will also show the youth, happiness and positive energy of the new generation of Chinese people.

Fu Yuanhui will also appear in the exhibition hall on 22, and will shoot a series of products for Luo Meng.

Mr. Luo invited Fu Yuanhui to be a spokesman for the new image. Apart from wanting to be highly concerned about the domestic market, he also wanted to tell consumers that he was constantly changing: from business series to extended fashion series, leisure series and light sports series, more consumers chose Roman new products.

Sheng Jingsheng: Luo Meng will continue to innovate and become the spokesman of fashion.

Sheng Dong said in his interview that Luo Meng will continue to innovate as fashion spokesman.

After Fu Yuanhui endorsed Luo Meng, Luo Meng will launch a series of new flood clothing series. This series of clothing will introduce functional fabrics, light fashion movement, simple and generous design, and comfortable activities, which can well meet the consumer demand for Saturday and Sunday.

Luo Meng "key": tens of millions of human data to build "suit kingdom"

Sheng Dong said in the interview that the two most important factor in suits is "fashionable and comfortable". Luo Meng will grasp these two important points at the same time, and use the concept of big data to create comfortable suits, and will persist and carry out them for a long time.

With the continuous development of society, big data technology has also been applied to various industries. This not only means massive, diverse and fast data processing, but also a subversive way of thinking, an intelligent infrastructure, and an innovative technological pformation.

Luo Meng innovating new technology and new manufacturing, using large databases, collecting about 10000000 samples of human body shape data, professionally customize different shapes, and this technology has also won national patents, known as "comfortable clothing in China".

Multi channel innovation, online and offline resource integration

In addition to technological innovation, Luo Meng also has new ideas in management.

Product design is based on data management. From design, research and development, production and sales, all data are taken as the foundation; and the introduction of innovative talents and the development of talents, a series of innovative talents development mechanism measures have been launched to promote the development of the Luo Meng group.

In the future, Luo Meng will carry out online and offline logistics integration of new retail mode: product development and design integration, reduce costs, improve technology, improve quality, fashion trend; logistics integration, mainly the integration of supply chain, the purpose is to reduce inventory.

Only when online and offline logistics is truly integrated can enterprises create more profits. And in overseas markets, Luo Meng also mainly exports 5 million suits by OEM. In the future, he will also strive to build overseas markets and achieve brand internationalization.

At the second China Men's wear Summit Forum, Yang Dayun, CEO of Cci Capital Ltd, pointed out: now is a consumer led consumption era, we have to meet the needs of consumers. Brand's "pre-sale mode" can change the inventory, and enterprises can learn from this marketing mode in the course of future development.

At present, Luo Meng is committed to making real comfortable and satisfying customers' clothing, and combining online mode to reduce costs.

In addition, Yang Dayun believes that "the net red economy in the future is the most enduring, because ordinary people create a trouble in net red Economy: it is not sustainable, and the possibility of designers becoming net red becomes assets in the end is more valuable than net red now."

This is also a good constructive suggestion for the enterprises in the prevailing era of net red economy.

In the future, Luo Meng has superstar Internet red endorsement, has its own continuous innovation and pformation, caters to "Internet +" big data marketing, and has the constant pursuit of fashion.