KENZO And H&M, Can You Live In Hold?

This KENZO, as the "explosive machine" and the H&M based marriage, also created a highly recognizable single product, and this time KENZO did not continue to stir up tiger, fish and eye cold meals. The colors of the tropical jungle were hit by fashionable colors. Can you live in Hold this time?

Look at the neutral color foundation used in H&M water.

This time, H&M invited KENZO to join by KENZO.

The two creative directors, Humberto Leon and Carol Lim, work together to create cooperation funds. Indeed, KENZO did not accidentally use their bold colors and unique patterns in the cooperative funds, and H&M became tonal as a whole.

H&M

Creative Gu Ann-Sofie Johansson and KENZO creative director Humberto Leon and Carol Lim

In this series of cooperation, you can see a lot of details belonging to the KENZO element. It seems that H&M will bring the greatest features of KENZO to the extreme this time.

Printing, tropical wind and color are the focus of the whole series. They are full of wild red, blue, green, and zebra stripes. They appear in conjoined clothes, trousers, socks, satchel bags, boots, slippers, scarves and hats.

The youthful style of Kenzo joins H&M, which is a basic and gorgeous H&M. It always gives people a lot of new ideas. For such a brash and exaggerated design of the cooperation series, it is estimated that it is difficult for ordinary people to live in hold, but this can not stop the speed of selling it instantaneously.

Compared to the cooperative brand before H&M, whether the design cooperation series is good or not, it is also a luxury brand. Compared with the partners this time, level has come down a little, coming and going to pick up KENZO and H&M's love and hatred and past marriage.

KENZO has been making a mark in the fashion industry since 1970. In 1993, it joined LVMH (MOET & CHANDON, Hennessy, Louis, and Vuitton group). This is the first cooperation between LVMH group and H&M. Although KENZO is not a luxury brand, LVMH group is a "top player", and it can be regarded as a two generation growing up.

Of course, H&M marries, and KENZO does not suffer. In fast fashion, H&M can be counted.

Not long ago, Interbrand, the world's leading brand consulting firm, released the 2016 most valuable 100 brands in the world. It ranked twentieth in the list of 22 billion 681 million of the most valuable brands in the world. Its top one is Louis Weedon Vuitton, and you know that H&M's strength is not to be underestimated.

And customers who like KENZO and H&M style will have a lot of crossover, so the prospect of sales is considerable.

In the eyes of some people who eat melon, the cooperation between big names and fast fashion will be Low's own brand, and cooperation is also a self destruction.

It's still too naive. This is actually a win-win marriage for 1+1>2.

Because of the family background of KENZO, it is the brand of LVMH. It can also be seen as a routine for LVMH to curry favor with young people.

KENZO is far inferior to H&M in terms of media dissemination. This cooperation can make use of H&M's media influence to earn eyeballs. It can also let ordinary consumers experience their own brand design and draw close distance with everyone. This "suction feast" for KENZO, the biggest price is to expand the exposure of the brand.

To calculate, KENZO does not suffer, but it is the most benefited.

For H&M, once a year's cooperation is the second empty rhythm, which is H&M's routine: starvation marketing with limited supply.

Visual fatigue is unavoidable. Cooperation with big brands can make people feel different H&M. The most important thing is to limit.

This H&M is more biased towards young people. Compared with last year's high sense of life, vigor and creativity are more attractive.

Luxury brands attract consumption and nominations are also the beauty of H&M killing two birds with one stone. I wonder how many people are rushing to KENZO.