2016 Tmall Double 11 Global Carnival Officially Launched

At Eic cruise terminal, Hongkong.

Group Executive Board vice chairman Cai Chongxin, CEO Zhang Yong, CFO Wuwei and CMO Dong Benhong jointly announced 2016 Tmall

The global carnival is officially launched.

At the launch ceremony, Alibaba group CEO Zhang Yong pointed out that in the past 7 years, Tmall double 11 has become a grand festival for global businessmen and consumers.

Double 11 is both the touchstone of Ali's ecosystem and the pformation of business Internet in the new retail era.

Whether it is the vast ecosystem of Ali, or the global retail, logistics and payment partners, the participants of different roles have independently or involuntarily integrated into this magnificent social mobilization, making the dual 11 become the forefront of business pformation in China and even the world.

Alibaba group CEO Zhang Yong

When the scale of double 11 pactions is about to reach 100 billion yuan, Zhang Yong is concerned not only with sales, but also with innovation.

He has spoiled the 11 new four trends this year:

By taking interaction as the representative and live broadcasting as the carrier, consumption entertainment will be carried out to the end.

At home and abroad will truly open up, not only consumers can buy all over the world,

Businesses will also realize the convenience of "global sale".

The integration of all channels has reached an unprecedented level. Millions of stores have opened up nearly 10 stores under the online and offline business.

The big data will serve as a bottom service to create highly personalized consumption scenarios for businesses and consumers, so that everyone can enjoy the double 11 of exclusive individuals.

Consumption is entertainment, global integration, online and offline full channel integration, big data construction of highly personalized consumption scenarios, double 11 into the eighth year, the change is more profound.

Today's double 11 is not just a shopping Carnival but a new retail era.

Breaking the boundary between entertainment and consumption

The boundary between consumption and entertainment will be completely blurred during the double 11 period.

In October 23rd, Tmall will host an international fashion week's 8 hour "show to buy" global trend, including 50 new top brands, including Burberry, Martha Lahti, Guerlain, RIMOWA and Lycra, which will be the first to launch new products, more than 30 international brand interactive exhibitions, and 150 celebrities and stars at home.

Li Yuchun and other stars will take part in Tmall's double 11 global trend this year.

Tmall also helps brands achieve content generation and distribution through a range of tools.

From October 21st to November 11th, the official live broadcast plus the number of live broadcast businesses will be over 60 thousand.

More than 600 international big names participate in the official live broadcast, including more than 100 entertainment stars such as Yang Yang, Yang Mi and Zhang Yixing, 50 sports stars and 300 net red tattoo men will interact with consumers in live broadcast.

The series of live broadcast also realizes the whole process of watching and buying, and covers several media digital marketing platforms such as UC, Youku potatoes, Sina micro-blog, Tmall magic box OTT Internet TV platform and so on.

The interaction between consumers and businesses can be achieved online and offline.

Through the integration of AR+LBS technology, Tmall will launch the "search Carnival cat" global interactive game, bringing an unprecedented experience of augmented reality interactive consumption.

Double 11 period, based on Ali's huge business system, in more than 2000 Starbucks stores, more than 4000 KFC stores, more than 500 movie theaters, and suning.com, intime department stores, Beijing Xidan Joy City, Shenzhen coastal city and other commercial entities, as long as the opening of Taobao and Tmall mobile phones, it is possible to "catch" all kinds of big family cats, get super value 11 red packets and multiple rich awards.

VR shopping will also become a reality. During the double 11 period, Tmall will launch the world's first virtual reality shopping mall -- Buy+ channel. It is estimated that tens of millions of consumers will directly participate in the experience.

Only by moving the line of sight, the chop party can complete the shopping process of shopping, ordering and paying, and feel the real shopping scene overseas.

If you take the subway to visit the rainbow bridge and ferris wheel in Tokyo, you will meet two girls. Follow the pilot's "helicopter" to catch a bird's eye view of Sydney, and taste fresh quality milk and sweet oatmeal in the Australian ranch. Drive the 1965 antique car "tour" New York times Canton to experience the package VIP shopping.

VR shopping product BUY+ is used for testing.

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According to the introduction, the first consumers to complete VR shopping in the world will get double 11 tickets and free travel service.

As the highlight of this carnival, the more internationalized big production team and superstar lineup will be the characteristics of this year's double 11 Spring Festival Gala.

Last year's "double 11 carnival night" debut took the lead at the same time, attracting hundreds of millions of viewers.

The Tmall double 11 Carnival starting in November 10th this year will introduce more internationalized operation to make the party a "super bowl" international top IP.

Commercial infrastructure at home and abroad is open, and the whole world is being sold worldwide.

With the advance of globalization strategy of Alibaba group, this year's double 11 will really open up both inside and outside the country to realize the integration of new global retail. Not only consumers can enjoy the fun of buying the whole world, but also the brand business will take the double 11 express train to expand the market and step into the era of "selling the world".

The "public beta", a global business infrastructure, started in Hongkong and Taiwan.

Double 11 period, from Taiwan sugar village Niu sugar will first sell through online to Hongkong, Hongkong's German treasure broken wall vitality will be sold to Taiwan for the first time.

From a small regional brand to an online "Star" familiar to Chinese consumers, sugar village and German treasure are achieving greater goals with Tmall: entering Southeast Asia and even the world.

Like sugar village and German treasure, there are hundreds of Hong Kong and Taiwan or overseas brands in Tmall's "global selling global" mode. Among them are Costco, Metro, Messi stores and other top global retailers, as well as consumers with well-known brands such as bird's nest in Hongkong.

This year, double 11, these brands will be sold to Hong Kong and Taiwan by Tmall for the first time through the Tmall, bringing 30 million categories of products such as beauty, mother and baby, health care products, clothing, department stores, food, electrical appliances and so on.

Ali's global business infrastructure is also accelerating as he tries to break the boundaries of commercial boundaries.

This year, double 11, Tmall upgraded the platform from the bottom of the product, payment flow, logistics mode to the front stage, and provided a complete solution for overseas businessmen and consumers.

For the first time in the financial sector, the US dollar settlement model for goods trading on the mainland of China is the first to enable overseas businesses to cover the global multi regional market by running a store and using an overseas Alipay account.

In terms of logistics, the global order fulfillment center (GFC) of rookie network in Australia and Hongkong will serve for the first time in double 11, while supporting the distribution of overseas goods to Hongkong and Taiwan.

Consumers can see in real time details of overseas orders, such as cargo collection, warehousing, warehousing, trunk flights, customs clearance, etc., and cross border logistics is visualized throughout the whole process.

Consumption continues to enjoy the joy of buying the whole world.

This year, double 11 covers 98 thousand businesses and over 10 million goods in the world.

Tmall announces the "Zhen Xian global" plan. It will combine the farms, pastures and fishing grounds from all over the world, choose quality processing enterprises, and combine excellent businesses. Through the whole channel, it will move more global good quality origin tasty to consumers' table, and further promote consumption upgrading.

Full channel integration to open up millions of stores online and offline

During the double 11 period, there will be more than 100 outlets on the online and offline businesses, involving Suning, Yintai, TCL, UNIQLO, Sofia, GAP, Bestseller, B&Q and other thousands of domestic and foreign businesses.

In many industries such as household appliances, clothing, automobiles, home decoration, cosmetics and so on, the commodity channels, service links and membership links of all channels have become brand standards.

Nearly 10 000 stores have been electronically completed. They have realized the digitalization of store guide buyers through "thousand shopkeeper" and pformed into "smart stores".

When consumers purchase in the flagship Tmall flagship store, they can achieve the nearest store distribution by the docking of the strange gate system, and deliver the goods to the door at the fastest two hours.

At the same time, through "data bank" to integrate online and offline member information to achieve full channel consumer operation.

The commercial giants continue to take part in the double 11 Carnival under the line of Suzhou, Ningxia, Yintai and so on.

Suning stores will open up and double 11 after-sales service, provide services such as old and new services; Yintai will undertake online orders, provide store pick up, and set up "Amoy brand" counters, creating opportunities for consumers to touch and try online brands.

Alibaba's all channel business form continues to upgrade, and the overall integration of digital economy and offline business has reached unprecedented speed and depth. Businesses and brands have completely abandoned online and offline sharing, competing for the full access to user management, commodity management and services, and logistics, creating new shopping experiences for consumers.

Big data is driving the era of personalized consumption.

The highly personalized shopping experience will be the biggest difference between this year's double 11 and the consumers.

From product recommendation, search, news source, user generated content in community, wish list, etc., data will be recommended to individual users.

Consumers will enjoy highly relevant products and content to satisfy their interests and lifestyles and update them every time they are re visited.

Based on the deep mining and application of big data, each consumer will experience his own double 11, including the unique main venue, unique information, unique content recommendation and scene recognition.

At the same time, big data also gives businesses personalized capabilities, and businesses have the ability to customize different storefronts for different customers and provide different products and services.

With the further development of wireless technology and the further application of big data, it is expected that more than 3 billion 500 million personalized pages will be generated during the double 11 period. These 3 billion 500 million pages also represent the advent of the full personalized era of consumer scenarios.

With the continuous and in-depth pformation of the traditional retail formats by all participants in Ali and Ali, the double 11 entry into the eighth year has far exceeded the limit of a shopping festival. This is the prelude to the new retail era.

"5 years ago, the peak of double 11 has become the daily consumption. 5 years ago, logistics is still a test. Today, businesses can process hundreds of millions of orders in just 16 hours, and consumers can receive hundreds of millions of packages in just two or three days.

We are heading for the future in this great social exercise.

Zhang Yong said.