Paul Smith Brand Of The Same Name Will Be Held Next Year In Paris.

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Paul Smith announces its namesake.

In January 22nd, Paris men's wear week and Paris fashion week were held.

Prior to Paul Smith

In the London Fashion Week, Paul Smith said that this strategic decision is a natural move to comply with market changes, because Paul Smith brand is an independent enterprise, so the company can respond to market changes and make corresponding measures in time.

For the reason that the company chose Paris as the first place to release the combination of men and women, Paul Smith revealed that the origin of the brand is in Paris, which is also a way of brand return.

Paul Smith shows that the men's and women's clothing series have always been complementary to each other. When designing men's wear series, they will also be influenced by women's clothing series, and vice versa, so showing together can better reflect the brand style.

A year ago, Paul Smith had disclosed plans to streamline the sub licensing and strengthen the development of core brands.

Last year, he reorganized the design studio and appointed Simon Homes as the first creative director of the brand. He also consolidated the seven series of Paul Smith and PS by Paul Smith's two brands.

Although Paul Smith is Nottingham, he set up the company headquarters in London, and Paris has always been a part of the brand DNA.

In 1970, Paul Smith opened its first brand store in Nottingham, called Paul Smith V tements pour Hommes. After 6 years of setting up a store, he first released his men's wear series in Paris.

Since then, Paul Smith has released its men's clothing series every year in Paris, and has opened 5 stores in Paris and set up Paris headquarters.

Since Paul Smith worked in France for 40 years and made outstanding contributions to the French fashion industry, he was awarded the medal of honor for France at the beginning of this year. The medal is the highest honor knighthood medal awarded by the French government. It was established by Napoleon in 1802 to replace the old Dynasty's royal system. It is the highest honor awarded by the French government.

Paul Smith said he had held 80 fashion shows in Paris, and France had a strong relationship with him.

With the development of fashion, many changes have taken place in the international fashion week. More and more brands have released the series of men and women. Many brands have joined the camps. The most attention focused Burberry has opened the era of buying and selling.

In April this year, Gucci said it plans to start the exhibition of men's and women's wear from 2017. The brand has yet to decide whether the merger show will be held in men's wear week or women's wear week.

At that time, Gucci creative director Alessandro Michele said that the merger of men's and women's clothing was a natural decision.

Because the whole fashion system needs to keep changing and keep pace with the times, and the show has also begun to reform. Dsquared2 decided to start the exhibition in January from the beginning of next year.