Many Executives Are Skeptical About The Fashion Show Reform.

Global fashion The theme of the summit revolves around digital reform and its challenges. At the meeting, a number of Italy Fashion Group executives rose to this year. Show is buy Fashion show reform is skeptical.

CEO Patrizio Bertelli Bertelli of Prada first declared. He believes that the schedule of fashion week has always been controversial. Because the schedule is too tight, fashion companies need to spend twice the money to improve the efficiency of the show in a limited time. In the process of reform, the company will definitely consider the final financial results and so on. Although digital applications play a huge role in this process, it is still necessary to make plans to avoid wasting money. Therefore, in this process, he suggested that practitioners should adopt a gradual approach and should not "overdo" the digital enthusiasm.

　　 Tod 's Diego Della Valle, chairman of the board of directors of the group, is very much in favour of this. He criticizes the menacing of "show is buying", but at the same time, he acknowledges that if he sticks to the old fashion week arrangement, consumers will soon lose patience with clothes and other first half of the year. In this case, the compromise strategy is to store stores every two months, and advance marketing and advertising strategies. He insisted that Tod "s" would not adopt the "show to buy" mode, because the limited quantity of high-end positioning requires sufficient production time to ensure quality. But in the last six months, Tod s has actively reorganized the digital strategy, and has begun to seek new customer groups while retaining traditional customers.

Carlo Capasa, chairman of Camera della Moda, pointed out that "show is to buy" applies only to fast fashion, which is ineffective for the luxury goods industry.

Although the luxury industry in Italy is not optimistic about "show to buy", Moschino still chooses to conform to this trend in this fashion week in Milan.

Ivan Scalfarotto, Vice Minister of economic development of Italy, said that in response to the industrial 4 plan, the Italy government will allocate 130 billion euros in 2017 ~2020 to develop Italy's digitalization and education industry. He believes that industrial 4.0 will change the internal organizational structure of enterprises. Meanwhile, in order to protect the online activities of Italy's fashion brands, the Italy Fashion Association will submit relevant projects to the EC.

Claudio Marenzi, chairman of Italy fashion and Textile Association SMI Sistema ModaItalia, believes that the reform of industry 4 will have a huge impact on the fashion industry. The key here is to strengthen the interconnection between design, production and sales. Small and medium-sized enterprises can reduce the time and cost of production by using new digital technology.

The founder and CEO of Italy luxury cashmere brand Brunello Cuccinelli said that manual technology and humanistic sentiment should be integrated into the digital strategy. If the brand is too exaggerated on the Internet, it can not impress consumers. From January next year, the company will set up an electric business operation Department, which is currently operated by Yoox, a luxury electric provider.

OTB group's CEO Stefano Rosso introduces the group's new digital approach this year to optimize the e-commerce platform. Its Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff International and Brave Kid will benefit from the synergistic effect.

Salvatore Ferragamo CEO CEO Michele Norsa believes that the company must make internal adjustments to attract young consumers into the store. Therefore, fashion enterprises must give young people more space at the age of their employees, because only these people can inspire such a reform.

The executives at the meeting were optimistic about the market outlook. Patrizio Bertelli said that the luxury industry has entered a stable stage, so there can be no explosive growth.