The Fashion Show That "Watching Is Buying" Gives Consumers A Strong Response Beyond Expectations.

Burberry first scene "

After the fashion show, the company said the consumer's strong reaction exceeded expectations.

Britain

Brand Burberry rose 5% to 1 billion 160 million pounds in the first half of September 30th, or about $1 billion 520 million. Sales in the first half of the year fell by 4% due to the reduction of wholesale business and franchise business.

However, the company's sales performance in the second quarter was good, compared with the 3% decline in the same quarter sales in the first quarter, the same quarter sales recorded a 2% increase in the second quarter.

Retail revenue accounted for most of the company's revenue. In the first half of this year, it grew by 11%, recording 859 million pounds, or about 1 billion 130 million US dollars, an increase of 2% based on the actual benchmark.

The company said that with the September 30th exchange rate, the adjusted retail / wholesale profit in the first half of the year was 105 million pounds, or 128 million US dollars, but taking into account the significant exchange rate fluctuations in September 30th, the company will use the 12 Swiss Exchange Rate in October, so the company's profits in the first half of the year should be at least 20 million pounds, or 24 million dollars.

According to the benchmark, sales in the Asia Pacific region, Europe, Middle East and Africa all recorded a rise, while sales in the Americas showed a downward trend.

Brand handbag products are most popular among consumers.

The company said that in September, when its first "watching buy" fashion show ended, the consumer's strong reaction exceeded the company's expectations. The company revealed that the most popular product category of consumers was handbags.

And windbreaker products also grew.

According to the company, most of the potential growth categories declined in the first half of this year, except for men's wear and children's wear.

The men's clothing business was flat in the same period last year, and children's clothing business rose by 9% compared with the same period last year.

In addition, according to the report benchmark, the number of units in the cosmetic business increased from the same period last year, and the children's clothing business increased by 21% over the same period last year.

According to the actual benchmark, the company's income in the first half of the year decreased by 17%, while it fell by 7% according to the benchmark.

Burberry has revealed that the actual wholesale revenue has dropped by nearly 20% due to brand strategy control and redistribution of key markets.

The company said its sales of two brands, My Burberry and Mr. Burberry, were good and its market share in key markets rose.