Global Luxury Industry Is Uncertain

Faced with the pressure of business, more and more companies choose discount and promotion methods to attract consumers and clear up. Data company Edited research found that fashion brands and retailers in the past 5~7 months had a discount of 80%.

Although discount sales make some companies temporarily out of trouble, they will damage brand tonality and allow them to get rid of their difficulties.

The habit of "waiting for a discount" has been formed.

In the long run, luxury groups still need to actively pursue pformation by expanding categories, expanding channels, reducing management costs and foreign acquisitions.

According to the Pambianco Strategie di Impresa research of Milan Consulting Group, the global fashion group's revenue in the first half of the year has increased by 2.8%.

The industry has begun to show signs of recovery, but it still belongs to the bottom stage.

This report investigates the operation of 13 groups in Italy, 10 European groups and 12 groups in the United States, and compares them with each other.

Damiani, Piquadro, Burberry, Richemont, Mulberry, Nike, Coach, Ralph Lauren and Michael Kors did not take part in the study.

During the study period, the total revenue of all groups rose by 2.8% to 111 billion 770 million dollars.

EBITDA accounts for 16.6% of total sales, down 0.9% from 17.5% in the same period last year.

The Italy fashion brand group, including Luxottica, Prada and Salvatore Ferragamo, Safilo, Tod 's, Moncler, Brunello Cucinelli and Aeffe, has a total revenue of $11 billion 610 million, down 1.6% from the first half of last year.

The biggest revenue was Moncler, or 17.1%, followed by Brunello Cucinelli rose 9.8% and Aeffe rose 7.1%.

The total EBITDA decreased by 1.6% from 19.9% in the same period last year, to 18.3%.

The largest increase in EBITDA is Salvatore Ferragamo 23.4%, Moncler 22.6% and Luxottica 22%.

The European fashion brands include LVMH group, Zara parent company Inditex, H&M H&M and Adidas, Kering, Hugo Boss and Jimmy Choo, with a total revenue of $68 billion 140 million, an increase of 5.8% over the same period last year.

The biggest profits are Pandora 26.9%, and Adidas 15%, Inditex11.1%.

Excluding Herms did not disclose EBITDA, the total EBITDA of the fashion brand studied decreased by 1.2% compared with the same period last year, and the most EBITDA growth was Pandora 37.2%, LVMH 21.9% and Zara parent Inditex 20.2%. EBITDA

The US fashion brands include Gap, VF Corp., L Brands, Guess, PVH, G-III Apparel Corp. and Kate Kate, with a total revenue of $32 billion 20 million, down 1.6% from the first half of last year.

The total EBITDA was 12.6%.

In May this year, according to Bain research consultancy and Italy luxury industry association Altagamma, the luxury market will grow by no more than 2% this year.

Cosmetics, leather products,

And accessories will be the best selling category this year, but rigid luxury goods such as jewellery and watches will not increase.

Bain predicts that in the next few years, the luxury market is expected to expand at a rate of 2% to 3% per year, mainly in the Chinese market. The key is that it can guide the industry to restart. Analysts believe that China is still the largest contributor to the global growth of the luxury goods industry, with a turnover of more than 50%.

Bain company partners Claudia D Arpizio pointed out earlier that the current luxury market will stay in a slow but growing period, and the mainland market will become the key to the recovery of the luxury goods industry.

According to the Boston Consulting Group, thanks to the digital marketing strategy, the performance of the luxury industry is getting warmer in the first half of this year, which means that

Brand digitalization is an inevitable trend.

It is reported that in July this year, released in 2016 Fortune 500 list of the world's top 30 enterprises in the retail industry, but no one on the high rise luxury industry, the list of the group killed.

In addition, a report released earlier this year by No Agency, a luxury goods and apparel research consultancy and investment agency, predicts that the global luxury market will stop growing in 2016 and will fall into recession in the next 3 years.

Even the luxury brand circles are not confident. Ferragamo, currently CEO Michele, bluntly says that the decline in the luxury goods industry has become a trend in the 2017 men's clothing conference in Milan men's clothing week.

At the level of stock performance, earlier analysts said that the impact of exchange rate on the overall stock earnings of the luxury goods industry is expected to increase by about 8%, compared with the previous year, an increase of 12%.

However, thanks to the recovery of performance, since June 1st this year, the stock price of Gucci parent group has increased by 30%, while LVMH and Hermes group have increased by about 15%.

In September, the luxury goods industry continued its good trend in August.

Tracking global 24 only major luxury stocks: 13 stocks rose, 1 shares were flat, and 9 stocks fell.

On the whole, the price range of stock prices remained stable: there were 7 more than 5%, and only 3 fell by more than 5%.

Among them, Moleskine rose the largest and Tod 's declined the most.