Easy To Make Clothes Can Solve The Problem Of 99% Of All High-End Garments On The Market.

For high-end clothing, the price sensitivity of customers is relatively low.

In October 23rd, Liang Shichang, founder of Yi clothing, revealed that he had received millions of yuan Pre-A round of financing, and the investor was a well-known Internet company partner, but it was not convenient to disclose the specific name.

At present, easy to make clothes can solve all the high-end clothing 99% of the market, including the American super hard Harley motorcycle clothing, body sculpting underwear, diving suit, snow suit, high class suit and other special requirements of clothing.

Yi has about 300000 customers and the price is between 200~300 yuan.

In addition to the cost of service, the profit mode of Yi Yi clothing store can be realized in the future according to the user's body data and clothing preferences accumulated by the platform.

With the improvement of consumption ability, more and more people begin to buy high-end brands, overseas brands, and luxury brands such as LV (Louis Vuitton), Versace (Versace), Chanel (Chanel) and Giorgio Armani (Armani). But many of these clothes are designed according to the Western figure and are not completely suitable for Chinese people, and people's shape will also change. This will cause a lot of demand for garment modification, especially in the first tier cities.

But the advantages of high-end clothing, in addition to fabric, lies in its technology and version. If modifications are made, the original process must be restored to achieve the effect of modifying the code without changing the money. However, ordinary dressing shops can not meet this demand at present, because there is no professional machine for processing.

Therefore, in 2015, Liang Shichang set up an easy to change garment and positioned itself in the high-end clothing (semi custom) brand of the mobile Internet line, and in August of the same year, he got the top angel investment of Shenzhen Wen Fu national rich and Guangdong Wen Chuang workshops.

On the one hand, Yi has his own clothes changing division. Many people have 20 years of work experience.

In addition, easy to make clothes will be graded by the tailors. The primary tailors are responsible for some simple work, such as stitches, the senior tailors lead the apprentices to complete some complicated crafts, and the star tailors are responsible for the dress changing needs of the celebrities and other customers. At present, Dongyu Zhou, Bea Hayden, Zhao Liying and other clients who are easy to change clothes have been served.

Liang Shichang said, at present, the more commonly used machines are flat car, lockstitch machine, truck crane and synchronous vehicle, but the central factory of Yi Yi clothing is a professional industrial steam heating bed, which can make the ironing process more neat and even. At the same time, it is easy to change clothes and do special treatment for scalding, which can ensure that the high-grade clothes ironing process is non-destructive.

For special special machines, such as herringbone cars, folding machines, embroidery machines, edging machines and so on, easy to change clothes mainly use the pattern of sharing peripheral clothing production base to restrict machines.

"These machines are hundreds of thousands of millions, production bases are not always needed, so we use their idle time to make clothes."

In addition, the garment modification service has been standardized and the project database has been set up.

That is to say, clothes are divided into more than 30 broad categories, such as suits, dresses, fur coats, Qipao, windbreaker, etc. each big category has different project nodes to judge, and there are 15000 nodes.

When you change your sleeves from your suit to your sleeves, it will be changed from cuff to shoulder and so on. Changes will affect other parts. Different clothes have different items and cycle, price, craft, etc.

Any employee can answer the customer's questions accurately and judge the clothes.

At the same time, after getting the customer's clothes, easy to change clothes, first check the style of the clothes and the neatness of the cloth, then dustproof bags are put into the warehouse, the expert tailor or the senior tailor make the revision plan, the primary tailors take out the stitches, then the tailors are modified, then ironed and inspected, and every customer's clothing is tracked through the two-dimensional code. Each garment center is equipped with iPad, which has an internal "easy to change garment tailoring tool" which is used internally to track and change clothes in real time.

On the way of consumption, users can pass on the one hand.

Or easy to change clothes, the number of the public order, from easy to change clothes to pick up clothes, and then send it to the customers. On the other hand, Yi Yi has also set up the offline experience hall, and users can experience clothes and fitting clothes online.

"We have upgraded all aspects of consumption, environment and professionalism.

At present, it covers three cities in Beijing, Guangzhou and Shenzhen, and has 10 offline experience centers.

In the future, Yi will also support local skilled tailors through urban partners to help them carry out operations and brand management.

Liang Shichang said.

There is a clothing changing center in every city, and the machine is divided into high frequency and low frequency. In each garment center, a high frequency machine is equipped. If a special special machine is needed, it will return to headquarters for modification.

In terms of marketing, on the one hand, relying on the word of mouth marketing of the community, Yi Yi clothing forms a social circle, and fashion materials and tailoring techniques are shared with customers. On the other hand, they have launched the App, a special distribution tool for the volume division group, to cooperate with the brand clothing store under the same line.

There is a need to change clothes, and a salesperson can get a rebate through the volume App.

At present, Yi has about 300000 customers, and the unit price is between 200~300 yuan.

In addition to the cost of service, the profit mode of Yi Yi clothing store can be realized in the future according to the user's body data and clothing preferences accumulated by the platform.

"This is a heavy decision making industry. Once the first time is messed up, the user will never choose again, but sometimes the posture of the customer will affect the modification effect when the volume is measured. Therefore, it is easy to change the garment commitment within 30 days."

Liang Shichang said.

Liang Shichang served as a product technology director at the NetEase, and his co founders were very aware of the situation of foreign clothes changing and the consumption of high-end clothing.