Tmall'S First Fashion Show: Fashion Sense

Lights, lasers, electric sounds, stage, although this is the first time that Tmall has held fashion shows, the entire interior is full of fashion sense.

However, the stars are even more dazzling than the stage effect.

In this grand ceremony, Tmall has invited more than 20 famous celebrities from the entertainment, fashion and sports fields, as well as more than 160 famous models at home and abroad.

This year's Tmall double 11 "first cannon" tide pageant was officially opened in Shanghai on the afternoon of October 23rd.

Burberry, Martha Lahti, Guerlain, Samsonite and other 50 top brands of the world start new products. Chopping hands can watch the live broadcast continuously through Tmall APP, and can also bring home the latest trend through the "show to buy" for the first time, which is called "fashion week on the fingertips".

Nick Wooster, the world's most popular uncle, said:

The costumes are very internationalized, and the latest technology display and huge scale are not available in fashion week.

What are the highlights in the 8 hours of the world's fifth fashion week? Lights, lasers, electric sounds and stage. Although this is the first fashion show Tmall has held, the entire interior is full of fashion sense.

However, the stars are even more dazzling than the stage effect.

In this grand ceremony, Tmall has invited more than 20 famous celebrities from the entertainment, fashion and sports fields, as well as more than 160 famous models at home and abroad.

Among them, the world's most prominent uncle Nick Wooster acted as the chief stylist, the top photographer of international fashion week, Tommy Ton, the legendary legendary "mother of iron man" Maye Musk, and Hu Jun, He Sui, Song Jia, Li Yuchun, Khalil Fong, Christine Fan and more than 20 stars attended the scene.

Not only do we value the attraction effect of stars, but the stars invited by the Tmall 11 trend show pay more attention to their characteristics in their respective fields.

Among them, the guests specially invited by the brand participated in the fashion festival, and the highlights were frequent.

For example, the charm of the first debut brings "Victoria angel" supermodel ho Sui. She also shared the latest trend of color and splicing in autumn and winter this year.

Based on Ali platform, the Internet brand, Yin man, joined the fashion circle's model wife, Christine Fan, for presenting her sweet first fashion show.

GAP, a well-known singer Khalil Fong, is singing and dancing at the same time while models are showing up.

In addition, some unexpected star crossover also caused screams in the field - wearing a fluorescent short coat and a short, medium and short hair. He Wenna, a former trampoline princess, still displayed a confident smile of card trick and appeared on the stage of the tide.

In the long legs of a group of Chinese and foreign models, He Wenna did not have stage fright, stepped on the catwalk and pformed into the queen of the show.

Song Jia, the queen of street filming, appeared in black.

This time, Song Jia wore a rare short hairstyle and joined L'OREAL Paris salon away from the street to T.

In addition to movie and sports stars, Nick Wooster, known as "the world's most powerful uncle," came to the scene to explain the trend of the trend for the audience.

The uncle is not only a guest of the four fashion week, but also a fashion director of Barneys New York fashion buyer and Bergdorf Goodman and Neiman Marcus boutique department store fashion menswear.

Last year, Tommy Ton, who resigned from Style.com and set up her personal website, is also exploring the road of entrepreneurship.

The climax of the ceremony was broadcast its latest men's perfume advertisement at BURBERRY, and the perfume rain began after the advertisement.

Chen Zhengfei, the host, walked in the wind and rain, holding an umbrella with BURBERRY classic lattices, as if he were in London.

There is only one week to be listed in China. This fan of Tmall is now available for purchase at Burberry Tmall flagship store. The latest advertising blockbuster by Oscar winning director Steve McQueen palm is also in Tmall in China.

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When the scene was filled with faint perfume, Li Yuchun, the fan's long-awaited debut.

In recent years, Li Yuchun, who became fashionable darling, came on stage at the 9 grand occasion, attracting the most audience's attention.

In the screams of fans and spectators, Li Yuchun ran to the stage with white winter hat, white sportswear, jeans and black leather shoes to bring the whole event to a climax.

In the two song, Li Yuchun sang and danced with the group dance.

Finally, Dong Benhong, chief marketing officer of Alibaba group, joined hands with Tesla's founder, Elon Musk's mother Maye Musk.

The whole model returned to the curtain with a white uniform.

At the age of 63, she still can get on the famous model of New York magazine, Miss South Africa and nutritionist. Her most successful investment in life was to raise Tesla's founder, Elon Musk (Elon Mask).

MayeA Musk tells electric business online.

(see now, buy now) is a great idea. We usually see what we want to buy. Now we can go to the store, and now we can buy it online. "I personally like online shopping, you can get it quickly, and the service is great. It's a trend."

"This is also the most chopped fashion show.

When you open Tmall APP, a special live broadcast is underway.

When supermodel ho Sui wore a striped dress and coloured overcoat debut, she also boarded the synchronized live broadcast of Tmall APP.

Just click and pay, you can instantly buy the Chinese dress in the show.

At the same time, he can buy the same products on Tmall glamour flash shopping channel.

Generally speaking, the major fashion week is the best time for brands to release new products.

However, consumers often have to wait for months to buy new products on fashion week.

This time, there are more than 50 brands of Tmall.

The tide pageant is realized through the webcast and the Tmall platform.

The new series displayed on the show will be sold online and offline, so that there will be no time difference for the "Star".

If you look closely at the Tmall double 11 fashion show, there will be a special area around the fashionable T platform, which is the brand interaction zone of the infield.

The nearest area from T is the fashion brand Levis.

The brand side has created a "rebellious" box full of graffiti. The spectators can come to the exhibition area to customize their cowboy products at any time. They can also try VR technology to understand the brand story.

Interactive zones like this are also set up in the infield and outfield, creating a number of brands and consumers directly interact with the garden party.

Disney brings cupcakes and Nestle free coffee made from coffee capsules. Outdoor brand Discovery allows users to stay in forest, snow mountain and other real scenes through VR glasses.

Through scanning two-dimensional code, trying new products, playing games, experiencing virtual scenes and other activities, different brands and consumers have achieved a more lively and innovative form of interaction in the fashion festival.