The Rise Of Egyptian Fashion, How Far The Fashion Week Shows

Egypt is a member of North African countries, and African fashion has been a lot in recent years.

Mentioned and brought to the world, but as a book called "Fashion Cities:Africa" ("fashion city: Africa"), although African fashion has a revival trend, but Dolce&Gabbana, Giorgio Armani, Blumarine and other European and American brands have found too many elements, not skins or gold ornaments. This is the lack of awareness of local culture. Every country in Africa has different beliefs and cultures.

In contrast, Egypt's fashion and history a few years ago, with strong cultural labels, such images as mummies, pharaohs, murals and so on were used by designers. In 2010, an Egyptian woman called Ohne Titel.

To show the series of mummy inspiration is actually a popular bandage.

And Cleopatra lite printed big eyes on the silk dress, symbolizing Pharaoh's eye.

But by this year,

The way of presentation has changed significantly, as if they came out of the cage of strong export cultural symbols.

On the show of men's clothing week in New York,

Live On Top won the audience's applause with its simple suit suit.

It is less than a year since the brand was founded. The ambition of founder Khled Obbeya is not small. He hopes to bring the new Egyptian fashion to the world.

"We have received great feedback.

Many viewers told us that they were surprised to see that the fashion industry in Egypt has reached the level of competition with the world's top brands.

Obbeya said to DailynewsEgypt.

While in

The Farida Temraz, also from Egypt, has a very profound name for its new series, the rise of Pharaoh.

Temraz's design used embroidery, details and pearls. In 2016, American actress Angelique Rivera went through her red and white dress for the Emmy Ceremony.

In addition to fashion, Egypt accessories brand Okhtein also chose to display new works in London Fashion week.

The design of Aya and Mounaz, the founder of the technology and artistry, has received many orders from celebrities in London, including Emma Watson.

But although more and more Egyptian designers are taking the lead, looking at the details of the operation of these brands will find that there are still some commonalities in the Egyptian brands that come into the Western perspective: they are mostly interrelated in production or design links and traditional fashion centers, rather than being completely localized.

For example, the studio of Live On Top is in Italy, while production is in Turkey. The brand hopes to help products meet the global fashion quality audit standards and spread to a wider area by means of an international team, which means they must be close to the heart of the fashion industry's discourse power -- Europe and America.

This is somewhat similar to the current situation in China.

Most of the designers have European or American learning backgrounds or have set up studios overseas.

These conditions help them to dock with nationalized buyers, thereby providing brand awareness in the global retailer's scope.