Avant-Garde Design, A Traditional Culture, Converges Over The Millennia Of Fashion.

ANDREA CREWS SS20: MOMENTUM

During the fashion week of Beijing, Maluisa Lebeck, the founder and artistic director of Andrea Crews fashion brand, was invited to show a series of recycled and remodeled clothing: second-hand clothing was modified by its Paris studio to become a unique fashion. In addition, there are a series of daily popular cultural costumes, which perfectly show the infinite possibilities of clothing design.

MOMENTUM reflects the transformation of fashion and social performance mode towards eco environmental protection. It is a performance worthy of the name of putting environmental protection onto the stage.

Fashion, Beijing, Tianjin and Hebei

2019 top 100 young designers and craftsmen

Outstanding works Joint Conference

On the evening of September 6th, the "outstanding works of the 2019 top 100 young designers / craftsmen in Beijing, Beijing, Tianjin and Hebei" and "awards" were held ceremoniously during the fashion week in China. The nearly 6 months' selection campaign ended successfully.

After more than ten years of fashion capital construction, Beijing has brought together a large number of fashion designers. With the active advocacy and efforts of the Beijing garment and textile industry association and the Beijing Fashion Designers Association, the three garment association of Beijing, Tianjin and Hebei has jointly launched the annual "Beijing Tianjin Hebei top 100 designers' selection campaign" since 2017. This year is the third session of the "Beijing Tianjin Hebei top 100 young fashion designers / craftsmen selection" campaign.

Different from the past, this year, both in terms of costume design and technology, there are more distinct characteristics and significant improvement. In the aspect of costume design, the theme of "spring summer wear in 2020" is the theme, highlighting the concept of creative design, with distinct characteristics of the times and culture, unique style. In terms of technology, this year's competition system has also been upgraded to combine fashion, fashion with low carbon and environmental protection, and make use of the "old clothes transformation" mode of production, so that the concept of environmental protection, saving and healthy life will be deeply rooted in the hearts of the people.

This event, as an important part of Beijing fashion week, has been selected for the 25 excellent designers and 15 excellent craftsmen in the top 100 list. The model presents a visual feast of design and craft for guests and spectators.

PURE TOUCH 2020SS "environment clean" product launch

On the evening of September 6th, the PURE TOUCH brand of Beijing Dahua Fashion Technology Development Co., Ltd. of Beijing fashion Holding Co., Ltd. carried out the PURE TOUCH "Jing Jing" 2020SS new product conference, presenting a natural and quiet visual feast to us in the water cube.

PURE TOUCH "Jing Jing" 2020SS new product conference, inspired by the harmonious co-existence of man and nature, uses "light and pure green" to interpret PURE. The press conference not only lets the "home" space return to nature, but when we return to the most primitive and purest state of life, we find the most authentic self.

This season's conference uses natural pure silk fabrics such as high quality real silk, Ou Gensha, silk chiffon, cotton, linen and so on to display natural, original and comfortable. Using digital printing, folding, tassel, net yarn and other process methods to return to simplicity, and with different styles of original design accessories, we can display the theme of "Jing Jing" through 50 sets of clothing with three different features: "natural authenticity", "Photosynthesis" and "quiet rebirth".

Sun Jinna's special session

The "Mo Mo Guang Guang" - Sun Jinna's personal works special session was unveiled at Fang Heng International Centre, Beijing at 16:00 on September 6, 2019, during the fashion week of Beijing. The theme and design inspiration of this conference are from the increasingly prominent environment. Since twenty-first Century, more and more extreme weather, glaciers melt, haze, and endangered species, human beings are constantly threatened by new diseases. We are aware that human beings are overtaking the natural environment. If we do not make changes as soon as possible, the consequences are beyond our imagination and foresight.

"Mo Mo Guang Guang" is divided into four series: ice, fire, dark time and light. Mapping the extreme environment of our environment today is like ice and fire. If we continue to ignore the repeated warning of nature, the darkest hour of mankind will come. Only by changing the status quo and taking positive actions to protect the natural environment can we regenerate the youth and enjoy a peaceful world for our children and grandchildren.

In the clothing display, the designer uses the color, the accessories, the outline and so on the method to concret this idea concretion. Through the big color block, the big modelling, the clothing as designer's language, sends out the request "protects the environment to start from you and me!"

Ngobe O 2019 autumn winter "I model" new product Conference

Ngobe O's 2019 autumn winter conference was held at Fang Heng International Center in September 6th. Ngobe O's 2019 autumn winter "I type I plastic" series will integrate the ancient and modern design elements, continue the brand's minimalist concept, and join the current design language, to conciseness and complexity. Or elegant, or leisure, or the street, not limited to their style. At the same time, we advocate studying ourselves first, then studying clothes, and finding the balance between ourselves and our clothes.

That is, "pluralism" and "own" just like Ngobe O's customer group. There are mainly 80, 70, 90, or even 00. After product development, Ngobe O gradually enriched the design route on the basis of the original mainstream style based on the needs of customers. The product is not limited to age, the three main lines of the so-called "Ebei Bei", and each product line has different customers and styles. It also provides customers with more choices. Designers also mix the products with different styles from the collocation, and make the clothes more fun with the sense of collision.

"Inheriting the beauty of Hanfu"

"Mud and small building" - "candy 2020" brand press conference

"Inheriting the beauty of Hanfu" - the 2020 brand conference of "clay mud" and "Xian sugar" unveiled in 2019 fashion week in Beijing. The conference site will show the following 50 sets of high quality and high quality clothing series Han Fu dress and Han element dress. Hundreds of thousands of value gowns match with hundreds of thousands of valuable jewellery, the first class traditional modeling institution in China, and the nearly 50 artists' models, the Hanfu Spring Festival Gala. The platform will jointly open the feast of traditional Hanfu and contemporary Chinese style.