Four Key Points Of Clothing Store Drainage Skills To Improve Clothing Store Customer Flow

Customer flow is the source and guarantee for clothing stores to survive. Therefore, if clothing stores want to make money, they have to know how to increase the flow of clothing shops, so that it is possible to improve the turnover rate of clothing products, and clothing stores can get more profits. The following silk dress ladies summarize four key points for improving the flow of clothing shops.

　 1. Location of clothing stores

Choosing a good store is the premise of successful operation, so the location of the clothing store is related to the prosperity of the clothing store. There is an old saying in the retail industry, that is, "site selection, site selection and re location". From this we can see the importance of location selection. Before deciding to open a clothing store in a certain place, it is necessary to make a market survey of the local population, culture, consumption habits, income and so on. Everything must be based on good market research, otherwise it is likely to suffer losses.

2, the atmosphere of clothing store construction

Nowadays, the competition pattern of the garment industry has entered a big commercial era. In the fierce competition atmosphere, businesses are striving to attract customers' attention and promote sales, and strive to be different in every detail. Especially in clothing stores, in addition to store design, shop window modeling and so on, it is necessary to make innovations in the display of clothing, in order to create a strong visual impact, create an active sales environment, sell the atmosphere with a strong design, establish the image of the business circle with a unique personality, and strive for more customers' patronage. Doors, windows, shelves, props, displays, and even various trophies and business certificates obtained by enterprises have an impact on clothing sales.

The promotional products can be displayed centrally, and the sales promotion area can be delimit. The sales volume must be large. It can be a little more expensive than usual Chen Liegao, making some selling points, such as the 100 yuan area and the "special price zone". It ensures that all styles, numbers, colors and other products are displayed on the stand facing the outside, so that customers can easily see that the direction of the product price tag should be consistent, the labels are positive, so that the customers can make full use of the pillars in the store, and can put up posters and POP.

3, clothing store advertising

Nowadays, information is changing society. People receive countless information from TV, newspapers, Internet, and oral delivery every day. If you want to convey information to the audience and remember it, you need to plan carefully. Let's get rid of it without any novelty. Don't do meaningless advertising. In order to make communication more effective, we must study the selection of related advertising carriers and the topic planning of advertising.

4, the spread of word of mouth.

The current market environment, word of mouth is also a key factor in improving passenger flow. Word of mouth marketing is the process of using the concept of word of mouth in the field of marketing, that is, the media that attracts the consumers and the spontaneous publicity of the masses, so that they can talk about the products and services of your clothing store on their own initiative. Good word-of-mouth is not only an honor for clothing stores, but also an efficient and low-cost marketing tool.

The homogenization of products in the clothing industry is more serious. Even if you spend a lot of money on advertising in various mass media, consumers are numb or even bored. In addition, many advertisements are passing false information or exaggerating information to mislead consumers, which hurts consumers' trust in advertisements and reduces the status of advertisements in the minds of consumers. Word of mouth communication has a negligible effect on information credibility and persuasiveness, which is unmatched by other media in terms of trust. So word of mouth marketing is also an important marketing strategy in marketing.

The above is the four key points that must be grasped by the clothing store that the clothing store shared by the women's clothing stores, which can be used flexibly in the operation process of the clothing store, improve the flow of the clothing store, and then increase the turnover rate of the clothing store, so that the clothing store can make profits and make money.