Ugg Changed The Design Concept And Hired Wang Hong As His Art Director.

Recently, UGG found her artistic director of the brand, which was released shortly after the end of the spring and summer series in 2017.

Chung should be happy with the new appointment, because she soon responded to the news on Instagram.

Ugg invites social media talents to join the design team, which aims to bring some new air to the "ugly shoes" in pition.

In fact, Chung can not just be a net red now. She is getting longer and longer in the fashion world.

She is a media person -- a fashion business related documentary for Vogue UK; the founder of the brand -- the launch of personal brand Alexachung; and also the designer, as the Cowboy brand AG Denim.

It's not surprising that UGG can find her. By her personal image and the resources of the fashion industry, UGG hopes to turn her idle and outdoor brand image into a city cool girl's love.

Chung should be very pleased with the new appointment. She soon announced the news on Instagram.

In an interview with reporters, he said, "I love art guidance for UGG. It gives me an opportunity to cooperate with all kinds of talented people in my life."

According to media reports, Chung has now taken the latest commercials for UGG, but other work is not yet known.

In fact, many people still don't know the difference between creative director and art director.

At least in some of the data available on the Internet, the answer is generally "art biased vision, creativity bias products", but as we all know, many large fashion houses creative director should design products, but also responsible for brand advertising, posters and other visual image design.

So these two jobs are sometimes stupid.

This definition is hard to give.

Some media have pointed out that the role of creative director has been widely misread, which involves a big problem of how a brand can organize its human resources.

But to be sure, the creative director is the leader of the creative team. He needs to control the general direction of the design.

Some people think that creative director is the most advanced brand.

This is not true, but they are not not entirely in charge of the design process. As Chanel's creative director, Karl Lagerfeld, has been making sketches for the brand series in person.

But unlike traditional creative directors, today's new brands often find artists, models and others as creative directors or art directors.

Just like 6 months ago, under the open cloud group.

Brand Brioni invited stylish male Justin O'Shea as creative director.

O 'Shea is red on its own disguised appearance. It takes a lot of room to take photos in the street, though his professional background is

The fashion director of mytheresa.com, but there is no doubt that O 'Shea is a white paper in the field of design.

Before changing, there must be many people who can not understand why the brand dare to invite the zero based people to take the helm of the design team.

However, I am afraid that such a thing has already been found a proper solution.

Brands need celebrity effect. Such a situation often happens in a period of less business. It's too superficial to ask stars to advertise. If consumers think products are their idol, they should buy more people.

The Fashion Law pointed out that it is obvious that hiring O 'Shea Brioni is not looking for a real tailor or designer. It is not looking for the next Cristobal Balenciaga or Christian Dior, so it doesn't matter if there is a design professional background. The brand will have a professional design team for the creative director, and O'Shea can completely focus on other things, such as marketing, market preference, consumer behavior or Wang Hongbo's understanding of fashion.

From this point of view, O'Shea is completely competent.

According to Business of Fashion's report, Mario Ortelli, senior research analyst at Sanford Bernstein, said: "Brioni is trying to reinvent itself, but it's a big change to go completely different from the past. They have changed logo and become more fashionable. Maybe the consumer is not ready yet."

Ortelli also made a knife: "the brand is not doing well now.

If you don't perform well, you may first have to see what's wrong with the creative director.

Just like football teams do not perform well, you will consider changing a manager.

It is believed that Chung and UGG should have similar ways of cooperation, but they are not sure how long the cooperation will last.

Just a few days ago, O 'Shea announced that he had left after six months of entry into Brioni. He made a radical reform in the term of his brand.