How To Create World-Class Brands In Ningbo?
YOUNGOR, founded in 1979, has ploughed itself into the country.
clothing
The industry has been formed for 37 years.
cotton spinning
Raw materials, midstream textile and garment processing to downstream garment sales complete industrial chain.
Since 2013, Li Rucheng, chairman of the group, has put forward the "thousand store strategy" to create 1000 major cities, the "YOUNGOR home" store, whose business area is more than 1000 square meters, and the sales volume of these stores has increased to more than 10 million yuan, forming a large city supply center integrating enterprise image, sales, product display and logistics distribution functions.
After proposing the "thousand store strategy", Li Rucheng immediately led the company to launch a high-end volume customization service.
A number of high-end customers have been developed in various places, with sales reaching tens of millions of yuan.
The introduction of volume customization service has made YOUNGOR gain further influence in the domestic political and business administrators.
Also made five top fabric suppliers see YOUNGOR's market influence and expand its strength. At the same time, YOUNGOR Group Chairman Li Ru has made the market positioning "manager's new clothes" and made the top five fabric suppliers refreshing, and saw the possibility of developing top domestic garments through YOUNGOR.
Therefore, in October 19, 2016,
Youngor
MAYOR joined the five top international fabric brands to convene the signing ceremony and press conference of strategic cooperation.
Five top fabric manufacturers from Europe signed an agreement with YOUNGOR during the Ningbo clothing festival to jointly build a new Chinese manager's clothing, YOUNGOR's high-end garments and custom brand MAYOR.
They include ALBINI, ERMENEGILDO ZEGNA from Italy, LORO PIANA, CERRUTI 1881 and ALUMO from Switzerland, which are the top five fabric suppliers in Europe.
YOUNGOR chairman Li Rucheng proposed that in the next five years, the technology and innovation strategy will be launched, and 10 billion yuan will be devoted to the innovation of new materials, new fabrics, new processes, new brands and new services, and five years will be used to recreate YOUNGOR.
The strategic cooperation of MAYOR will take the first step. MAYOR still needs to base itself on the domestic market and create world-class brands.
During the period, Li Rucheng, chairman of YOUNGOR, won the title of meritorious entrepreneur in the opening ceremony of the twentieth Ningbo International Fashion Festival and the award ceremony. YOUNGOR also won the title of the most influential clothing brand.
During the costume festival, the leading brand of the museum was the YOUNGOR brand in the men's wear area. The chairman Li Rucheng led the leaders to the exhibition. He also introduced the brand clothing and business philosophy of YOUNGOR in detail. The leaders carefully looked at the costumes in the exhibition area and praised the quality of the brand.
"It has been my wish for many years to make the two leaders of China's political and business circles wear clothes from our own country."
YOUNGOR group Li Rucheng said at the current clothing festival, "today, I and YOUNGOR group have reached this goal infinitely.
The products of the five partners here have traditionally been the choice of European royalty, dignitaries and celebrities.
My personal colleagues with YOUNGOR believe that through the cooperation with these partners, together with the skills of Ningbo red gang tailoring Seiko, and the level of service that has been custom-made for many national leaders, YOUNGOR will be able to get the recognition of the managers in the country who shoulder the heavy responsibilities of society.
Five major international fabric brands
Loro Piana
Founded in Italy in 1924, it is the largest cashmere manufacturer and largest wool buyer in the world. Its top fabrics are Baby Cashmere (cashmere) and VICUNA (Luo Mamao, alpaca).
Ermenegildo Zegna
Founded in Italy in 1910, it is mainly made of woolen fabrics, and has fine quality cashmere, mulberry silk and mixed fabrics. It has acquired a large number of award-winning Merino wool products worldwide every year.
Albino
Founded in 1876 in Albino City, Italy, it has 4 brands and more than 20000 kinds of fabrics, from classic to sport, with varied styles. Only the world's top Egyptian cotton is selected, and European fashion colors are integrated into the design every quarter.
Cerruti 1881
Founded in Italy in 1881, the fabric is made of high quality Australian wool and Mongolia cashmere. It is elastic, natural, well adhered and highly skilled. As a color mixing expert, it continues to innovate in color and produces more than 8000 new color fabrics every year.
Alumo
It has been established for over forty years. It is a famous Swiss shirt fabric manufacturer. It selects the world's most precious West India island cotton and Egyptian super long staple cotton and long staple cotton as raw materials. Its products are silky, breathable and skin friendly.
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