Kai Yun Group'S Third Quarter Overall Business Revenue Rose Against The Trend.

France Luxury goods In the third quarter, the group's overall business revenue rose against the trend, up 10.5% to 3 billion 180 million euros compared with the same period last year.

This quarter, subject to Gucci And Yves Saint Laurent two brand Strong growth in performance boosted the group's luxury sector sales by 11.3% to 2 billion 114 million euros, the highest growth rate in three years. Sales of sports and lifestyle sectors also recorded an increase of 9.3% in support of PUMA's steady performance.

As the most important luxury brand, Gucci defeated all competitors. Since the design innovation of creative director Alesandro Michele on Gucci products, brand performance has been rising, compared with the second quarter 7.4% growth, Gucci third quarter business income surged 17% over the same period last year, the highest quarterly increase since 2011, while direct store sales are more shocking 19% growth.

Gucci all product categories still maintain two digit strong growth in such a weak period of global luxury industry, including China's Asia Pacific region sales growth is as high as 24%. Data show that Gucci's brand innovation is coming into effect, and the design conquered the millennial generation. The direct performance is that its online sales skyrocketed by 50%. Gucci brand CEO Marco Bizzarri said earlier that the sales ratio of "new Gucci" high priced products in stores is rising, that is, there will be a premium in the future. Young consumers are willing to pay for the new.

The group's other strong brand, Yves Saint Laurent, also grew very significantly in the quarter, up 33.9%, compared with a sales growth rate of 34%. The report said that the strong growth of the brand in the quarter was due to the excellent performance of men's wear, women's wear, shoes and leather products. The group's restructuring of the brand and store structure was the main reason.

Bottega and Veneta declined by 10.9% compared to last year, thanks to the further slowdown in tourism in Western Europe and Japan and the revival of the Hongkong market. In this regard, the brand decided to restructure the product and store structure. Analysts believe that after the September Bottega Veneta 2017 spring and summer series was released, the market repercussions were higher than expected, and sales growth in the fourth quarter is just around the corner.

The third quarter sales growth of other luxury brands of the group is in line with the trend of the second quarter, which is 2.5% higher than that of sales, and the brand performance of high fashion and leather goods has steadily increased. Balenciaga, Stella McCartney and Alexander McQueen all recorded a growth rate of more than 10%, while the sales performance of Brioni outlets, especially in the United States, is also on the rise, but is hindered by wholesale business, and the market positioning of the brand will be re adjusted.

The jewelry department's sales performance in the quarter benefited from the digital innovation initiatives of Boucheron and Pomellato brands, and recorded double-digit growth. In addition, thanks to the rise in revenue and profits of the sports brand Puma, the sport and lifestyle Department of Kai Yun group is growing rapidly. Data show that in the sports and lifestyle sectors, the best performance of footwear category was 17%, and clothing sales increased by 10% over the same period. Influenced by the 2016 European soccer championship and the strong sales of Rihanna and Kylie Jenner's women's clothing cooperation series, the latest quarter of Puma continued to grow in the second quarter of this year, representing a 10.8% increase over the previous year, which is higher than the previous 8.3% growth forecast.

In the regional market, in addition to Japan, in all regions achieved two digit strength, the group said it will continue to expand China's business. At present, Kai Yun group is undergoing an innovative period of massive restructuring of its brand. Only three new chief executives were appointed in the last month, namely, Bottega Veneta, Balenciaga and Christopher Kane. The group also appointed CEO CEO Carlo Alberto Beretta of Bottega Veneta as the new chief customer marketing officer.

Compared to LVMH group's third quarter 6% organic sales growth, Burberry 2017 fiscal year second quarter 2% comparable sales growth, Kai Yun group obviously became the industry's big winner in the quarter. Fran third ois-Henri Pinault, chairman and chief executive of the group, said: "excellent performance in the fourth quarter proves that our strategy is very effective and effective. In today's complex market environment, the group will continue to accelerate development and seize more market share."