Interpretation Of The Six Major Trends In The Development Of Online Apparel Industry

With the improvement of consumption ability,

The penetration of consumption habits, high-end brands "go down the altar", enter the third major electricity supplier market, to achieve regional "boundless consumption".

The high-end brand electric business is obvious.

And the personalized consumer demand has spawned customization mode.

At the same time, the report also believes that the six trends of the 2016 online clothing industry are street breeze, fashion movement, humor, age free wind, delicate wind, Oriental wind and extremely simple wind.

"With the upgrading of the consumption structure of the residents, the B2C market of China's apparel line is growing rapidly. It is estimated that the scale of 2017 will be over trillion yuan.

Among them, the apparel line B2C relies on the advantages of the Internet and brand appeal to become the main growth force of the Chinese apparel market.

In the Tmall double 11 Fashion Festival held at the Shanghai Sports Center, Alibaba released the "2016 global trend consumer consumption trend report". Based on a large number of Internet related data released by the National Bureau of statistics, the think-tank of think-tank and the platform financial reports, the current situation of the online apparel industry at home and abroad was analyzed, and the development trend and future of the online apparel industry were summarized and forecasted.

Since the beginning of the century, Taobao and Tmall have gradually become a way of life of people from the emerging electricity supplier industry.

The report points out that "fashion styles that represent the trend of life are extensive, including

Footwear, watches, bags, jewelry, etc.

Clothing and shoes consumption is the main driving force, the mainstream consumer groups are characterized by women, 80 after 90, two or three line urban residents.

On this basis, the report puts forward six major trends in the development of online apparel industry.

Consumer group

It is a major trend in the online apparel industry, mainly manifested as "younger consumers, higher brand consumption and younger brand consumption."

Compared to the more conservative middle aged and elderly people with consumption habits, young people pursue more free and casual consumption. Their awareness of consumer risk is relatively low. The preference for consumer goods is more important than the "cost performance". At the same time, young people are more likely to be attracted by new e-commerce marketing methods, thus becoming the main force of online consumption.

Followed by online brand diversification, "the total volume of online brands increased rapidly, the number of international brands increased, the number of brands under single category increased rapidly, and the number of brands sold significantly increased."

With the increase of investment in brand image, brand awareness and loyalty of consumers are also increasing. Diversified domestic and foreign brands provide consumers with more choices.

At the same time, the online apparel category is growing rapidly. The Internet business has spawned some niche products, and more categories have been launched from the user consumption chain and the use scenarios.

On the basis of consumers' recognition, brands have launched more diversified categories.

In addition, online and offline multi-channel integration, and based on the consumption process and technology support, derived more channels.