Listed Company Executives Reputation Assets Report: Careful Management Of Brand Deserves Capital Reward.

In order to present the reputation of the executives of the listed companies in the digital age in a three-dimensional way, the digital reputation of the 5564 executives of the listed companies in the AI financial laboratory, together with the thousands of A executives, Hong Kong stocks and US stock listed companies, was restored through the two indicators of the top executives' reputation assets and senior executives' exposure scores, and the reasons for the top 10 and reciprocal 10 of the top executives' reputation assets were analyzed.

Attach importance to personal brand "results"

Dong Mingzhu, chairman of GREE electric appliances and chairman and chief executive officer of Alibaba, Zhang Yong, ranked first and second in the whole sample range respectively, in terms of reputation assets and senior executives' exposure score. This is related to GREE and Alibaba's marketing of entrepreneur's personal brand and the leading position of two companies in the industry.

"Dong Mingzhu has managed his own brand carefully, and GREE represents manufacturing in China, so his popularity and market evaluation have shown a good performance." An investment bank close to GREE electric pointed out this assessment.

In addition, the company's high return to shareholders has also become the reason why executives gain reputable net assets.

Benefiting from the concept of consumption that allows shareholders to get long-term high returns, it is more than GREE that executives get more reputational net assets. Statistics show that Guizhou Moutai chairman Li Baofang executives ranked ninth in the rankings of rankings, and the exposure score was tenth.

"Negative events" are far-reaching.

The top 10 executives of listed companies with the worst reputation of assets are mostly on the business problems of enterprises. For example, Feng Xin, the chairman of the former storm group and the chairman of Cheng Xing International Holdings Limited, the 1 and 2 top managers of the net assets of the executives, were arrested for suspected criminal problems. Meanwhile, two of their respective companies had a large debt overdue problem in their operations, involving many creditors. This means that the negative events of some listed companies tend to have a far-reaching impact and even indirectly impact on the reputation assets of other listed companies.

Comparison of four industries

In different industries, the reputation assets of executives also show different distribution.

In the financial sector, most of the executives with high net worth of reputation assets come from the insurance industry. Among the top 10 executives of the listed companies, the 7 executives come from the insurance companies. We believe that this is related to the important influence of the executives on the insurance industry and corporate culture. In addition, the real estate industry, the Hong Kong stock listed company executives occupy the forefront of the rankings of executives reputation net asset value. In the technology industry, the top 20 of entrepreneurs' reputation and net asset value are mainly BAT based executives or executives of the star companies. In the pharmaceutical industry, executives from biological firms including Jacob, Kang Zhe, and Zuoli are relatively high, accounting for more than half.