Brand Digital Asset Report Of Listed Consumer Companies

Nan Cai AI news laboratory has done a lot of research and Analysis on the intrinsic logic between the value of the brand digital assets and the market value and the fluctuation of stock prices of the listed companies in the mass consumption industry, and found the following conclusions:

1, the ranking of brand digital assets has a high positive correlation with the market value.

The higher the brand awareness and reputation is, the easier it is to get consumers' favor. The sales and performance of enterprises will increase correspondingly, eventually leading to higher market value and even leading the industry.

2, positive public opinion is highly correlated with share price increase.

Positive publicity can enhance brand reputation and create more consumers' favor and higher sales performance. At the same time, it also increases the popularity of capital market to these listed companies and forms a certain pursuit effect.

3, for different sectors of the consumer segmentation industry, liquor, dairy and other beverage companies in the field of brand exposure score is much higher than other sectors.

Through the consumption of listed companies, we find that there are also many challenges within many companies.

1, consumers' misunderstanding of product service pushes up the negative public opinion.

Sales and brand growth will bring more complaints about products and services, especially the emergence of many negative public opinion news, often based on consumers' misunderstanding of product services.

2, how to maximize the value of brand digital assets with the most reasonable input.

A number of consumer sector listed companies insiders said that at present, they mainly encounter two problems: first, enterprises under the pressure of economic pressure first reduce the brand input budget, resulting in many brand promotion activities to be affected; two, upgrading the value of brand digital assets is a long-term project, but changes in the top level of the enterprise have led to the original brand planning plan being adjusted, making brand awareness become "short-term".