Anta Proposed A Double Billion Plan, Accounting For 40% Of Overseas Business Targets In The Future.

This event was co sponsored by Anta group, and Ding Shizhong, chairman of the board of directors of Anta group, first made a speech at the meeting. He shared the strategy of Anta transformation and globalization. He thought: This is the best era and the worst era. Although the international situation is complicated, the retail industry in China will still grow. Similarly, the sports industry market potential is huge. In 2018, China's sportswear exceeds 280 billion yuan, and in 2023 it will reach 700 billion yuan, while the per capita sports apparel consumption in the United States is 12 times that of China. The average annual consumption of sports clothing in China is only 169 yuan. In terms of sports shoes, the 300 million population in the United States and China's 1 billion 300 million population are also selling 300 million pairs of shoes a year, so the space is huge.

In view of the enterprise itself, Ding Shizhong believes that enterprises must remain young, continue to create value for consumers, consumer oriented, in order to have the future and become a constant theme. Anta's development has gone through four important stages of development: 1 is the entrepreneurial stage, the factory has built up the home; 2, the marketing mode of CCTV5+ endorsed by the sports stars has embarked on the branding path; 3 has been transformed from the wholesale brand to the brand retailing, and the dealer has been required to carry out the retail management according to the Anta standard; at this stage, the Anta has been in a timely transition over the channel inventory crisis, and the 4 stage is single focus, multi brand and all channel development, focusing on sports related industries only.

Following the acquisition of FILA in 2009 and significantly promoting the overall development of Anta, Anta has been increasing its acquisition of overseas brands in recent years. In 2015, it acquired SPRANDI (spendy, UK), and established a joint venture with DESCENTE (Desanto, Japan) in 2016. In 2017, it established a joint venture with KOLON (long Korea) to acquire KINGKOW (Xiao Xiao cattle, Hongkong); in 2018, it was holding AMER SPORTS in a big hand, and its brands include ARC'TERYX (eulogy, Canada), SALOMON (Salomon, France), WILSON (Wilson, USA), SUUNTO (song Tuo, Finland), and Afghanistan (Ato Mick, Austria) and other famous brands.

At present, Anta group has formed three major brand groups: Anta, Anta children, Spandi (SPRANDI) and AntapluS professional sports brand group; FILA, FILA FUSION, FILA KIDS and Xiao Xiao cattle (KINGKOW) as the main sports brand group; AMER SPORTS (amifen sports), Desanto, Qirong sports as the representative of outdoor sports brand group; the three major brands focus on their respective fields, and achieve full coverage of consumers and full coverage of channels.

At the same time, three platforms, namely group retail, group supply chain and group sharing support, are set up to form the integration of brand groups and group functions to enhance efficiency and scale advantages. At present, Anta group's investment in IT is over 500 million yuan per year.

Facing the future, Ding Shizhong revealed at the meeting: Anta group achieved sales target of two billion yuan by 2025, cum 100 billion yuan existing brand, Amer brand 100 billion yuan, realize 150 million service consumers, sell 120 million pairs of sports shoes, sell 100 million sportswear, and the biggest dream at this stage is Anta becoming a global enterprise from Chinese enterprises, although the current overseas market share is less than 5%, but the future goal is to account for 40% of overseas market.

Ding Shizhong said frankly: love toss is Anta's corporate culture, and constantly challenges the impossible, the pursuit of the status of the rising, so as to achieve the Anta brand from consumers "affordable" brand to consumers "want to buy" brand, and finally is "rush to buy" brand.

Anta group achieved a revenue of 14 billion 811 million yuan in the first half of 2019, an increase of 40.3% over the same period of last year, of which FLIA grew rapidly, operating income of 6 billion 538 million yuan in the first half, an increase of 79.9% compared to the same period last year, accounting for 44.1% of the total revenue. In the third quarter of 2019, FILA grew by 50%-55% compared with the same period last year, and FILA's annual sales are expected to exceed 16 billion yuan.

In terms of market value, Anta group's market capitalization has already exceeded 200 billion Hong Kong dollars, not only deserved to become the leading brand of domestic sports apparel, but also greatly surpassed Adidas, becoming the second largest brand in the global sports apparel industry after Nike.