Millennials Attract Attention By Way Of Lower Cost Than Traditional Advertising.

A recent survey released by the United States shows that: Millennials Yes brand Loyalty is very high. 64% of the millennials believe that their brand loyalty is higher than their parents.

The annual consumption of the millennial generation has reached 6000 billion, which is one of the most important customer groups in the minds of businessmen. Although the major brands are trying their best to attract their attention, the traditional advertising strategy has little effect on the millennial generation.

A survey in 2015 showed that only 1% of the millennials believed that advertising would affect them. Shopping Decisions make an impact. Of course, this does not mean that businesses are helpless. In fact, there are still a lot less cost than traditional advertising, which can attract the attention of the millennials well.

Creative experience

Compared with traditional consumers, the millennial generation has a low degree of importance to the ownership of goods and a higher degree of experience. Airbnb, Uber, and other shared economy related enterprises have also witnessed this rapid rise. According to the survey, millennials with 48% believed that brands that could provide them with interesting experiences were more likely to get their loyalty, which was higher than that of the X generation (35% from 1961 to 1971) and the 17% of the baby boomers (1946 to 1964). According to Eventbrite's survey, 78% of the millennials will choose the former between experience and commodity.

Of course, not all brands can launch experiential services, but they can still find crossover between their products and related experience activities, and sell them as a selling point. Over the past year, 80% of the millennials have participated in at least one event, such as concerts, sports competitions or festivals. If the brand can enable the millennials to realize that their products can help them enjoy all kinds of experience activities, they will become the new favorite of this group. For example, tattoo sticker brand Flash Tattoos will build itself into a "necessary" prop for various activities, and soon has more than 400 thousand fans on Instagram.

"Social responsibility"

A survey in 2013 showed that the millennial generation with 87% donated money to non-profit organizations. The millennial generation has a strong sense of justice, likes to contribute to society, and also supports those who are socially responsible. When the 75% generation of millennials evaluate a company, they will use "earned profits to give back to society" as a "more important" or "very important" criterion. In order to cater to this trend, many brands such as shoe brand TOMS and Warby Parker have launched the corresponding policy: every time a consumer buys a product, the brand will donate the same item to the person in need.

Of course, this mode is not a long-term promotion mode for retailers. However, there are many strategies that can be adopted in this area, such as holding various kinds of public welfare activities, donating money to non-profit organizations or launching long-term cooperative relations, all of which can create their own brand image very well. To convey to the millennials a message they value very much: this company not only values profits, but hopes to contribute to the development of society.

"Interaction and communication"

62% of the millennials said that brand communication with them in social media would greatly enhance their loyalty to the brand. The key to the success of marketing strategy in social media is how to communicate with the millennials in a real and personalized way. However, it is not easy to do this.

Brand needs to ensure that the company has a unified and effective strategy to collect information about consumer preferences through websites, e-mail and social media, and to find common topics with consumers, thereby improving communication efficiency, providing consumers with new information they are interested in, attracting their attention and promoting their desire to buy.

Facebook Gary Briggs, the chief marketing officer, once said: "I have given a lot of things to interest in the Internet, and I have also sent a lot of twitter, so the brand should be able to summarize my preferences and offer me something that I am interested in."

At present, the millennial generation is not as lacking in brand loyalty as some people think, but new strategies are needed to build up their brand loyalty.