Luxury Electric Business Yoox Net-A-Porter Plans To Sell Luxury Products On Mobile Phones In The Future

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Electricity supplier Yoox Net-A-Porter released the words: plan to sell luxury products only on mobile phones in the future.

"At present, my biggest goal is to pform the entire group into mobile terminals that only operate mobile phones.

We are a brand new luxury group living in the digital age. "

This week, FedericoMarchetti, chief executive of Yoox Net-A-Porter group, roughly expressed the idea in an interview.

September 2015, Italy fashion

Yoox and the United Kingdom

Net-a-Porter announced the merger, becoming the world's largest luxury electric business.

Since the merger, the consumer electronics business in 180 countries has been doing well. According to its first quarter earnings report released in May, Yoox Net-A-Porter sales increased by 13.8% to 446 million euros.

At present, the group's business is divided into three parts, Net-A-Porter and Mr.Porter, which sell men's fashion, are responsible for selling seasonal products. Over season and discounted products are placed in TheOutnet and Yoox.

The third business is to set up and manage the flagship store for GiorgioArmani and JimmyChoo luxury brands.

Federico Marchetti said that by 2020, the group will earn 3/4 of its revenue from smart phones and tablet computers.

At present, the figure is not up to 50%.

But FedericoMarchetti did not explain more about the group's plans to invest more in mobile terminals.

Federico Marchetti is also gradually planning to allow the group to invest in new technologies to serve consumers.

For example, in the Hampton area of the United States, we need to increase the number of emergency aircraft on the water plane, and plan to increase the "arrival date" service in key markets such as Dubai, Tokyo and Milan.

It also plans to have big moves in the Middle East and China market.

Yoox provides some items similar to "private butler service". After you receive the goods, the housekeepers will wait outside for 15 minutes so that you can try them on. If you don't like it or don't fit it, the merchandise can be returned on the spot.

In October 19th, Yoox Net-A-Porter also announced the setting up of a new technology center in West London.

The new office, which occupies 70 thousand feet, will accommodate 600 technicians in the group, accounting for 20% of the group's planned increase of technicians.

It is said that this technology center will also help Yoox Net-A-Porter change.