PEAK's Privatization In Sports Industry?

　　 Peak Sports from the Hong Kong Stock Exchange delisting, marking the 3 months of PEAK sports privatization came to a conclusion.

"Completing privatization is only the first step." PEAK sports CEO Xu Zhihua revealed that the future PEAK sports will be from a single sports equipment. brand Upgrade to sports industry group.

　 HK $2 billion 500 million to complete privatization

The news of PEAK sports privatization delisting has a long history.

In May 23rd of this year, the company issued two announcements, one about the suspension notice of the listed company, and the other about "changing the chief financial officer, the company secretary, the authorized representative and receiving the legal procedure document and notification agent in Hongkong". That's the time. market Rumor has it that this is a signal that it will soon privatize.

It was not until July of this year that PEAK sports PEAK announced the privatization plan for the first time: the proposal was made by the offer of Hsu sports to privatize the Peak Sport Products Co Limited through the agreement scheme, and the proposed share plan was exchanged for HK $2.60 cash, with a planned share of 927 million 600 thousand shares, with an accumulated amount of HK $2 billion 500 million.

In October 28th, the PEAK sports registrar Grand Court formally approved the proposal of the offeror's sports agreement to privatize the company through the agreement. On the same day, the company's issued share capital and the corresponding issuance of shares to the offeror under the plan were also confirmed by the court. Prior to this, PEAK sports all shareholders' meeting formally voted for the privatization resolution.

PEAK's privatization in sports industry?

PEAK responded to reporters that PEAK listed in September 2009 7 years ago, but the performance of the company's share price was not satisfactory after its listing. In stark contrast, when the document on speeding up the development of sports industry was promulgated, the sports industry ushered in the golden age. Domestic sports concept stocks and even pan sports concept stocks were highly praised by investors. The sports industry was regarded as a blue ocean of capital market.

By contrast, the value of investment in PEAK, which has been ploughing for many years in the sports industry, has been undervalued for a long time. It is difficult for the company to make effective use of the capital platform, thereby affecting the development of the company's business. Therefore, under the proposal of the major shareholder of the company Xu family, PEAK implemented the privatization plan.

Reporters learned that the privatization process of PEAK was favored by a lot of capital, such as Doug capital, Everbright capital, Qianhai parent fund, Minsheng Bank, Guoxin Securities, Guangfa Securities, Southwest Securities and other institutions have become PEAK's sports shareholders list.

　 Future plans: mergers and acquisitions, multi brands

According to the financial data of PEAK sports in the past 5 years, the revenue and profit of the company in 2010 -2013 have declined a lot, and after 2013, it has achieved steady growth. In 2015, PEAK's annual operating income was 3 billion 107 million yuan, an increase of 9.33% over the same period last year, compared with 8.75% in the same period last year, with a slight increase in its growth rate. However, the growth rate of earnings has weakened, and 2015 has gained 392 million yuan in the fiscal year, up 22.33% from the same period last year, compared with 31.27% in the same period last year.

Previously, Xu Zhihua had said that PEAK's main sales market focused on two or three line cities, especially three line cities. "In the first tier cities, high-end brands have been occupied by foreign brands. It is difficult for us to compete for this market. Compared to foreign brands, our advantage lies in high cost performance, which is more suitable for low-end cities.

But Xu Zhihua stressed that the two or three tier cities do not mean less room for development. He pointed out that on the contrary, the two or three tier cities actually "make more money" - "the less competitive cities are, the less competitive they are, so the higher the price of goods, the higher the profits." According to him, PEAK's discount in the two or three tier cities is about 8~9, while the discount in the first tier cities will usually be reduced to 5~7.

In fact, the above situation is not limited to PEAK sports, Anta, Lining and other brands are also facing competition in the first tier cities, but foreign brands such as ADI and Nike.

Though starting from 2014, the performance of these companies declined after the decline of the market policy, but this means that the competition between local brands is more intense.

"First of all, PEAK's return is a good thing. As we all know, their valuation on Hong Kong stocks is low. If we can return, such companies are favored by the mainland market. CEO, Zhang Qing, a key sports consultancy company. But then he also pointed out that PEAK started in basketball, but with the basketball market warming, domestic Anta and Lining are also hitting this field. PEAK's pressure has begun to increase. Now it can only be said that this aspect has its own characteristics, and it can not be said to have an advantage. In Zhang Qing's view, it is very difficult to seek development and breakthrough in sports market only in sports products. Because the price of domestic brands is mainly cost-effective, so in terms of price positioning, competition is also very intense. "Only through the merger and acquisition of capital and vertical integration around the industrial chain can we break through."

For PEAK itself, it might have been planned.

After privatization, PEAK sports will implement multi brand strategy and improve the strategic layout of sports equipment industry internationalization. Xu Zhihua said, "in the future, through the acquisition and investment of excellent sports equipment companies in the international sports industry, we will implement the multi brand strategy and gradually complete the strategic layout of multi class and multi-level equipment in basketball, soccer, tennis, marathon and other mass sports.