Pandora Third Quarter Profit Surging, Millennial Generation Has Great Credit.

Denmark jewelry brand Pandora Pandora and Alex and Ani are more popular in the third quarter report this year. These two brands are dividing the market share of Tiffany Tiffany, and more importantly, they provide customized jewelry services to attract young consumers. Thanks to the steady sales of the autumn series, the quarterly profit increased by 40% over the same period last year, reaching 1 billion 410 million dkrona, or 211 million US dollars, and operating income increased 18% to 4 billion 610 million kroner, or 692 million US dollars, compared with the same period last year. Based on the positive performance of the recent performance, the company improved the EBITDA data guidance for the entire fiscal year's profit before depreciation and amortization.

On the basis of maintaining the original revenue, Pandora expects the EBITDA profit margin forecast to increase from 38% to 39%. Anders Colding Friis, chief executive of Pandora, pointed out that the positive momentum of the company will last until the second half of the year, especially in the Asia Pacific region, including southern Europe and the Chinese market. It is noteworthy that in the second quarter, Pandora recorded a sales growth of 51% in the Asia Pacific region.

Anders Colding Friis revealed that under the action of operating leverage and reducing commodity prices, all product categories of the group achieved two digit growth and profitability improved significantly. The report also shows that sales growth in the quarter has been partly due to the high acceptance of new Pandora Rose and the continued high early launch of products. demand About 50% of the revenue comes from the product line launched in the last year.

　　 Anders Colding Friis Earlier, he said: "China has great opportunities for us. It is the largest jewelry market in the world. The company said it plans to set up 300 new stores in 2016, 25 more than 275 new stores earlier. By the end of the second quarter, the brand was sold in 100 countries across six continents, with about 8900 sales outlets, including more than 1900 concept stores.

Pandora opened a new production line near Chiang Mai in northern Thailand last month, and will be ready to start production in 2017. In addition to anticipation of a doubling of Thailand's production capacity by the end of 2019, the company plans to shorten its production cycle to enhance its competitiveness. The company said that the current production cycle has been reduced from 3-8 weeks to 3-6 weeks, with an average reduction of around 4 weeks.

The jewellery brand PANDORA, founded in 1982, continues to expand globally. In the past year, the brand has increased 400 stores in the world, and sales increased by more than 40% over the same period last year. The performance in Hongkong and Mainland China has been most prominent in the Asia Pacific region. In the environment of global jewelry retail sluggish environment, PANDORA is keeping up with the trend, bringing forth new ideas and gaining market with high price. Up to now, the market value of PANDORA has exceeded 100 billion yuan.