How To Solve The Dilemma Encountered By The United States And Costumes

At present, American Apparel is facing three severe challenges, namely, difficult to make profits, high inventory and unstable top management team.

Previously, a "black swan" incident encountered by Zhou Chengjian, a real estate controller, will become a huge worry for the development of the United States.

Metersbonwe, who does not take the unusual road, is struggling to keep its "ST" after encountering a continuous loss in the three quarters of 2015 and 2016.

Mei Bang dress recently announced that it will sell a wholly-owned subsidiary of Hua Bang Ke 100% stake.

Data show that as of December 31, 2015,

Revenue in 2015 was 90 million 850 thousand yuan and net profit was 31 million 600 thousand yuan.

This is also interpreted by the market as "selling children to quench thirst" and improving the current financial difficulties.

If it is difficult to make profits and high inventory is the two mountains in front of the US state performance, then the turbulent top management team can definitely be called the third largest mountain on the United States.

In September 30, 2016, two vice president Lin Haizhou and Liu Yi chose to resign.

In August 11, 2016, Zhou Wenwu, director of the company, also resigned as director.

At present, American Apparel is facing three severe challenges, namely, difficult to make profits and high inventory.

Instable.

Previously, a "black swan" incident encountered by Zhou Chengjian, a real estate controller, will become a huge worry for the development of the United States.

From 2012 onwards, the United States began to gradually enter the downward track.

By the end of 2012, the state store had doubled its development. From 2003 to 1995s, the stores in the United States opened up to nearly more than 1100 stores and reached the peak in 2012, with the number of stores reaching 5220.

At the same time, after the bell struck in the Shenzhen Stock Exchange in 2008, Zhou Chengjian, the head of the United States, became the richest man on the list of the richest list of the Hoo clothing industry with fortune of 17 billion yuan.

The "extremes of extremes" have been fulfilled in the United States.

Since 2012, the operating income and net profit of Smith Barney clothing have been declining continuously. By 2015, its operating income has dropped to 6 billion 295 million yuan, and net profit has also dropped to -4.32 billion yuan.

In the same period, 1500 stores were closed, and the total number of stores was reduced from 5220 in 2012 to 3700 in 2015.

And the three quarterly bulletin just released is also embarrassing.

Data show that in 2016 1-9 months, the United States and apparel business income of 4 billion 711 million yuan, net profit of -1.54 billion yuan.

Facing the situation of still losing money, the relevant person in charge of the United States brand Department emphasized another index for the company: "in 2016, the US medium-term direct revenue increased by 13.24% over the same period last year, and the effect of joining the channel adjustment was also initially apparent. The performance of the main business of the company has been significantly improved and improved", and firmly believes that "the company will not be ST".

In addition to the difficult situation of profitability, the pressure on American stock is still heavy.

Let's take a look at a set of data: in the first half of 2016, the loss of US bond inventory fell to 118 million yuan, an increase of about 68% compared with the same period last year, and the turnover days of inventory also rose to 185.26 days from 149 days in 2015.

In fact, the biggest public opinion crisis since the launch of the US bond market is also related to inventory.

By the end of 2011, the United States and the United States were exposed by the media 2 billion 560 million of the inventory pressure.

At that time, textile and garment listed companies generally lost money or profits fell, and only 22 A share apparel listed companies reached an astonishing 38 billion 200 million yuan in the third quarter.

Before this figure was released, 42 families in the first half of 2012

The total backlog of inventory of 48 billion 300 million yuan is already alarming.

However, in this case, the data released by the US semi annual report in 2012 showed "gorgeous": revenue grew by 21%, net profit increased by 15%, and 800 million inventories were digested in half a year.

But then the media pointed out that Zhou Chengjian and his relatives controlled the company through the related pactions contributed part of the performance of the U.S. state.

In the three quarter of 2016, Smith Barney's stock pressure was even more serious. Its latest quarterly report of three also supported this problem. In the three quarter of 2016, the US stock was as high as 2 billion 63 million yuan, and the accounts receivable balance also reached 483 million yuan, a 95% increase over the beginning of the year.

"Keeping the balance of accounts receivable for a long time will bring more serious adverse effects to the company. If the cash flow pressure is large, it will bring bad debts risk."

Song Qinghui, a famous economist, has publicly stated.

"Inventory pressure from the past to the present is always the heaviest mountain on the top of garment enterprises". Insiders pointed out that the reason why the "O2O" mode of the physical store + Internet is prevailing is that the real problem that the clothing giants are overwhelmed may not be the sales pattern but the problem of buying.

According to media reports, only 7 of the top executives who accepted the stock incentive in April 2010 were Zhou Chengjian, nephew and Zhou Wenwu.

Since the departure of vice president Cheng Weixiong in 2012, other vice president of the United States has also left.

Wang Quangeng, who joined the United States in 1995, left in 2013. He left Xu Weidong and Han Zhongwei in the same year. Yin Jianxia, who also worked in the United States for more than 10 years, left in 2015.

As early as in 2009, Zhou Chengjian said in an interview with the media, "refuse seventh times of personnel concussion". However, it was his own black swan event that made Smith Barney hit hard last year.

In January 2016, Zhou Chengjian, chairman of the American Apparel Company, was taken away.

There are rumors that Zhou Chengjian and Mei Bang dress or related to the case of Chai hee.

Since then, although Zhou Chengjian returned, but insiders pointed out that the black swan incident, or will have a very far-reaching impact on the United States.

The source said that on the one hand, the rumour involved in the case of Chai hee had a huge impact on the brand image of the United States and the costumes in the capital market. On the other hand, the black swan event would also bring resistance to the plan to expand or pform the US bond market through capital market in the future.

It seems that in order to verify this statement, in January 18, 2016, the US bond clothing issued a suspension notice and announced a major restructuring plan to acquire part of the stake in a garment industry company by issuing shares.

The clothing company takes C2M e-commerce platform as its main business to integrate external C2M business resources, but less than half a month later, it announced its takeover losses, and then suffered a sharp collapse after resumption in February 1st.

However, no reply has been made to whether the American state has raised the impact of the zenhee case on the company's ongoing increase and subsequent possible financing plans.

In 2010, the United States embarked on the road of Internet pformation, set up a state purchase network, set up O2O experience store in the whole country, and released "fan" APP, but the real sales incentives were rather limited.

In particular, its popular fashion business platform "fan" App, as an attempt to pform the Internet, "fan" App is highly regarded by the United States and has invested heavily in marketing.

In 2014, the United States was named the first quarter of the "wonderful flower" by 50 million yuan, while the 1 billion quarter hits in the two season did not bring the expected results to the "fan" App.

If it is difficult to make profits and high inventory is the two mountains in front of the US state performance, then the turbulent top management team can definitely be called the third largest mountain on the United States.

In September 30, 2016, two vice president Lin Haizhou and Liu Yi chose to resign.

In August 11, 2016, Zhou Wenwu, director of the company, also resigned as director.

In fact, before the listing, the United States has experienced 6 major personnel changes, including the departure of 5 managers at the same time in 1997, the departure of 19 managers in 2002, and the departure of 2 vice presidents in 2004.