Semir Double Eleven Pre Sale High!

"This year, the goal of Semir's electricity supplier is to double sales."

Zhang Hongliang, director of Semir's electricity supplier operation, told reporters that this is the fifth time Semir electric supplier has participated in Tmall's double 11, and is also preparing for the most full year.

It is reported that as at 0 o'clock on October 31st,

The official flagship store was at Tmall in advance

The first place in the whole industry hot shops.

It is located in second children's pre sale list, and the two core brands are playing a stable role.

Zhang Hongliang analysed the prepaid order volume of Semir electric business this year reached the sum of the first 4 double 11, combined with 9, October, and various pre-sale data, he speculated that Semir's electricity supplier's order volume could reach 3 million 500 thousand orders this year.

According to Semir's delivery plan, the 3 million 500 thousand single packages need to be sent out within 6 days. The average daily shipment is estimated to be about 600 thousand.

In order to protect the efficiency of consumer experience and delivery, in cooperation with more than 10 logistics providers, Semir electric business has increased more than 3000 operators and more than 2000 temporary workers to solve the problem of shipping speed. At the same time, it will also link Semir Direct stores and further try O2O mode in the big promotion.

From 2012 to 2016, in the past 4 years, Semir electricity supplier gradually developed from the original inventory clearing channel to the O2O pformation stage.

Qiu Guang, chairman of Semir fashion, and previously told the media that by 2018, the business sector will achieve a Semir goal.

This year, Semir electric business has set an annual sales target of 3 billion yuan, and this year's double 11 carry the task of at least 1/6.

Today, the electricity supplier has moved from operating goods to operation content, generated by people, and then created value, and this is also the focus of Semir's electricity supplier operation.

"Now that the membership of two brands of Semir and Barra has reached 12 million, it is basically impossible to operate actively when the light is high," he said.

Zhang Hongliang introduced Semir electric business to set up a special team to track consumer behavior through various activities such as organizing activities and telephone return visits, and gradually building a three-dimensional consumption image.

When the marking depth is increasing, it is more conducive to the personalized requirements of consumers, and quickly respond and service.

In this year's Tmall double 11, Semir and Barbara's new products and shopping malls account for about 60% of the total goods.