China Fashion Week Brings People New Changes In Clothing Industry.

China International

(2017 spring and summer series) closed on 2.

Since 1997, the fashion week has been less fashionable and more confident and lasting.

In the new taste of fashion week, people also "products" out.

New changes in industry.

More products: every brand is "born without exception".

During the fashion week, a show called "living exception" attracted people's attention.

Classic hand embroidery technology, skin texture like fabric, extremely Oriental Zen Design.

The brand exception of the clothing distribution is full of personalized labels and identification.

The clothing industry rooted in life is inseparable from the infiltration of culture.

Farewell to imitation and pursuit of Western Aesthetics and values, nowadays Chinese clothing industry is becoming more and more aware of the importance of original design and brand culture, and gradually realizes the pformation from selling products to exporting culture.

The women's clothing brand NE. TIGER expressed the Republic of China's style lace, presenting a different kind of Chinese dress show. The designer, Guo Li Ping, released the traditional Chinese landscape painting in the knitted and woolen garments, and the more exquisite tailoring and embroidery made Cai Meiyue's wedding dress simple and simple, giving consideration to national customs and international standards.

This season's fashion week, almost every brand release has a "born exception" temperament, and the Oriental style of expression in an international perspective, the style is more atmospheric, more profound connotation.

"Exceptions should be the direction of the pformation of the garment industry."

Mao Jihong, an exception brand founder, believes that with the upgrading of consumption structure, Chinese clothing brands should seek cultural connotations that conform to the spirit of consumers and gradually form an independent aesthetic system.

More sophisticated: every garment is "ingenious".

If the cultural connotation is the soul of the brand, then it is the ingenuity and pursuit of the manufacturer to give every garment temperature.

More than 70 releases of this week's fashion week are all about exquisite craftsmanship, unique tailoring and strict standards.

Exquisite embroidery, exquisite mosaic, vivid design, in the famous Rui wedding dress conference, the model has not been upper body, the dragon and Phoenix gown skirt is "smart".

Designer Cai Zhonghan said that the clothing presented in this release was almost all made by traditional handwork, and embroidery only included many embroidery methods, such as flat embroidery and Bu Xin embroidery.

In order to keep the embroidered face neat and orderly, embroidery workers even put some paper towels on the embroidery surface to prevent sweat from staining the embroidered faces.

"The temperature and emotion of handicraft are reflected in the needle and thread, reflecting national culture and self-confidence."

Cai Zhonghan said.

The "ingenuity" of each garment is not only reflected in the production process.

Laying stress on the R & D innovation of fabrics also highlights the pursuit of quality in the clothing industry at present.

Natural plant dyed and pure handmade fabric of Xiangyun gauze is the first show in Fashion Week this season.

After scientific extraction and application, this natural fabric is not only skin and durable, but also has strong lock color and wide sense.

Represented by Xiangyun gauze, more and more clothing enterprises begin to "make articles" on fabrics, and create more high-quality clothing through the development of good fabrics.

More economical: every release is integrated into commercial value.

Not only to show clothing, but also to do business.

On this fashion week, business value has also been more evident.

To turn the show into a store, first of all, it needs technical support.

This season fashion week, many brands introduced the technology of "buy and show", shortened the distance between fashion week and consumers, and made products better landing.

When the music starts, the first thing that comes to mind is not the model, but the "remote control command" that snapped up.

Look at which clothes you like, which kind of matching you like, and press the phone to place the order in real time.

In the "M13 series Zhang Zhaoda new Chinese style clothing conference", the brand joined hands with the electricity supplier to synchronously sell the latest fashion of the conference.

This mode also appeared in many brands of fashion week this week, and it was also ordered to watch the show at the same time.

In addition to the "buying and selling show", the new business models such as net red marketing, buyer ordering, and so on, add a lot of "commercial flavour" to fashion week.

During the fashion week this week, the China Fashion Designers Association established a fashion buyer Committee with 8 investment and fashion institutions. Through the establishment and improvement of the fashion buyer training system and the buyer's brand growth system, the Chinese fashion buyers group, mode and brand will be promoted globally, and the consumption system that belongs to China's fashion consumption needs can be constructed.