The First Three Quarters Of Shishi Leather Shoes And Feather Products Increased By 8% Over The Same Period Last Year.

In the first three quarters of this year, Shishi

The footwear industry and feather and down products completed industrial output value of 8 billion 954 million yuan, an increase of 8% over the same period, the industrial sales output value of 8 billion 763 million yuan, an increase of 8.5% over the same period; the actual export delivery value of 650 million yuan in June 1-9, an increase of 15%.

Leather shoes industry is the third pillar industry in Shishi. In 2016, it proposed to strive to achieve output value of 11 billion yuan.

To achieve this goal, Shishi is further improved.

Footwear, packaging, logistics and other industrial chains, developing high-grade, intelligent, functional and comfortable footwear products to create China's leisure shoes city.

Like other industries, Shishi leather footwear industry has experienced a slight negative growth in industrial output and sales value in 2015 under the great downward pressure of traditional industries.

In view of the actual difficulties of traditional industries, Shishi proposes to reshape the spirit of "industry" and adhere to the unwavering industry. It has always insisted that industry is the cornerstone of economic and social development of Shishi.

In the new round of development, we should strengthen the supporting role of industry to the city, so as to promote the quality and efficiency of manufacturing industry.

The footwear industry is the focus of the whole industry chain association, and actively build a public service platform based on technology development, quality inspection, property protection, marketing planning and information services.

We should seize the key links such as "intelligent manufacturing and brand marketing", and make the key efforts to create technological innovation and business mode innovation with "Quanzhou manufacturing 2025", "CNC generation" and "Internet +". We should break through the low-end processing and manufacturing mode, promote the whole industrial chain collaboration, and comprehensively enhance the fashion taste, brand quality and quick response capability of the spinning and footwear industry.

In the leather shoes industry of Shishi, famous brands such as rich birds and wood woods are already familiar with consumers, but also the benchmarking enterprises of Shishi leather shoes industry, leading the innovation and pformation of leather shoes industry.

This year, the rich birds advance four strategies.

First, continue to implement the "expansion strategy in the field of e-commerce", cooperate with the core platform of e-commerce, take the WeChat mode of distribution, social networking platform and other multi-mode collaborative development, and work together to strengthen the company's electricity supplier market.

The two is to implement the strategy of product differentiation, focusing on the development of the "lucky birds healthy shoes" project, to start the business of inviting businesses, promote the "Zubu" brand project, implement the "foot step college students' Entrepreneurship plan" and start the national investment promotion.

The three is to start the "professional market segmentation strategy", break through the original market, enter the professional market segments, focus on the school uniform market as the breakthrough point, design and sell and popularize the middle and high grade school uniform products of rich birds, and will gradually enter children's clothing, children's shoes and other professional clothing and clothing market segments according to the market situation.

The four is to launch an overseas brand acquisition / cooperation plan, looking for opportunities to cooperate with well-known foreign brands, and help them to fully open the Chinese market with the help of the existing national sales network.

The Mu Lin Sen group has four 2 million square meters industrial standard workshop, more than 100000 square meters production workshop and tens of thousands of employees.

After the "intelligent production" project was launched, he was the first batch of enterprises to introduce the most advanced laser cutting machines in Quanzhou.

Dozens of advanced world assembly lines operate at the same time, combining laser cutting machines and other advanced equipment to achieve efficient and precise design and production.

In addition, the wooden shoe casual shoes also have advanced R & D institutions -- Fujian Fu Sheng Footwear Co., Ltd. technology center.

In order to ensure the quality of products, a strict quality assurance system has been set up, and the leisure footwear industry standard QB/T2955-2015, which has been drafted by Mu Lin Sen, has been promulgated and implemented by the NDRC.

Leather footwear benchmarking enterprises play a leading role in the critical period of pformation and upgrading and pformation of growth mode, and the output value and export delivery of leather footwear industry are increasing rapidly.