From The Cattle To The "Inside"! "Shenzhen Underwear" Is About To Dance The World.

The urban environment cattle, economic development cattle, technology innovation cattle, even small.

And I got up too.

Recently, the Ministry of industry and information announced the first batch of industrial clusters in China.

The list of construction demonstration zones, Shenzhen underwear, hand in hand with Suizhou special purpose vehicle, ancient town lighting, Siping heat exchanger, Wenling machine tool, Qingxi photoelectric communication and other 6 industrial clusters won the list.

Shenzhen underwear is also the only regional brand that is supported by the government and led by industry associations. This marks the upgrading of the brand image of Shenzhen underwear area, and adds a national "industry card" to Shenzhen.

Since the establishment of the underwear industry association of Shenzhen in 2012, the regional brand construction of Shenzhen underwear industry cluster has been put into the key work of the association.

With the strong support of the Shenzhen municipal government, we began to build the regional brand of Shenzhen underwear. In the year, we completed the design of the regional brand visual identity system, put forward the slogan of "Shenzhen underwear, leading China", and established the regional brand promotion committee to complete the regional brand planning (the first five year plan in 2012-2017 years).

The following year, the Shenzhen Underwear Industry Association launched the regional brand promotion in an all-round way, using the Shenzhen lingerie exhibition, Shenzhen fair, Shenzhen industrial exhibition hall, China

Expo, as well as France, the United States, Australia and other international exhibition platform to promote static and dynamic display, authoritative media to promote regional brand publicity, in 2014 was successfully awarded the first batch of national brand fashion industry cluster pilot area.

From 2014 to 2015, the underwear trade association of Shenzhen launched a nationwide tour of Shenzhen underwear regional brand with the theme of "Feng dance Huaxia and China's healthy clothing industry". It has been touring in Shenzhen, Shanghai, Chengdu, Zhengzhou, Shenyang and other places, promoting the promotion work, helping the underwear of the Shenzhen to develop and consolidate the market of the second tier cities in China, and has won praise from the industry.

Subsequently, the "4+1 innovation project" was launched to provide innovative driving force for Shenzhen underwear. On the basis of this, we actively explore and practice the construction of the regional brand demonstration area, continuously enhance the popularity, reputation and brand value of Shenzhen underwear regional brand, and promote the pformation, upgrading and sustainable development of the underwear industry in Shenzhen.

After several years of cultivation, Shenzhen underwear regional brand construction has achieved a series of bright results. In 2015, Shenzhen produced 800 million underwear products annually, and the underwear output value was as high as about 40000000000 yuan, accounting for 18% of the whole country and Guangdong 1/3, and occupied 60% of the domestic underwear market, and the export reached 2 billion dollars.

With the leading industries such as Fang Li Fang, Wei Zhen Ni, Hui Jie and city beauty, are listed on the market, Shenzhen has become the most obvious brand development advantage in China's underwear industry, with the highest industrial concentration and the most advanced underwear industry development level.

In addition, the Shenzhen lingerie industry association has further strengthened the leading position of Shenzhen underwear by holding the largest Shenzhen underwear exhibition in the world. The Shenzhen lingerie exhibition has been successfully held for 11 times, from 5000 to 73000, and the exhibition brand has increased from 50 to 800, which has made outstanding contributions to the development of Shenzhen underwear and Chinese underwear industry.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, said that the Shenzhen underwear trade association and Shenzhen underwear exhibition are platforms for serving the underwear industry, a social organization and a business platform. We have come out of a distinctive road that the exhibition and the association rely on each other and complement each other.

The two platform will continue to take Shenzhen as the core, radiate the whole country, link the whole world, and promote the development of underwear industry. "Shenzhen underwear and dancing world" is our next five years' goal.

Shenzhen underwear industry association has also created an international underwear industry event -- China underwear culture week, which covers two awards ceremony, three competitions and several high-end forums. It shows the strength of Shenzhen underwear fashion and its rich Chinese culture behind the world, promotes the exchange of fashion culture between China and Western countries, makes Chinese underwear culture week become "China's world" value platform, and promotes Chinese underwear to become the leader of global fashion.

The strong development momentum of Shenzhen underwear has triggered Shenzhen's siphon effect on the surrounding areas, attracting many enterprises to set up a brand headquarters in Shenzhen. In the past three years, a total of more than 30 enterprises have set up headquarters in Shenzhen. This trend is obviously faster than before.

The gathering effect of famous brands and high-end talents will become more and more evident in the active business atmosphere of Shenzhen. Shenzhen underwear regional brand has become a beautiful "city card" of Shenzhen.