In The First Three Quarters, Hui Jie Shares Earned Steady Growth.

In the first three quarters of 2016,

Listed company

Shares realized business income of 1 billion 487 million yuan, an increase of 7.51% compared with the same period last year, net profit attributable to shareholders of listed companies is about 161 million yuan, a decrease of 3.92% compared with the same period last year.

In this interview, reporters learned that, although the current retail environment is still in a bad state, the income growth of Hui Jie shares is closely related to its healthy development.

However, in the industry view, Hui Jie shares revenue growth from single store revenue and

The rapid growth of income.

At the same time, direct battalion mode is more controllable and efficient than franchisee mode. It is easier to establish brand image and enhance brand value, thus promoting sales promotion.

Sun Yu, an analyst with China Merchants Securities, said that at present, the demand elasticity of underwear industry is relatively low, and the main brand of Hui Jie shares is in the leading position of the market leading to the steady growth of the overall revenue; the vice brand of Yves is positioned in a high-grade economy and the economy is in a bad state. Consumers are more concerned about the price performance and the sales growth of Yves. It is expected that the first three quarters will still decline.

Insiders told reporters that from the product itself, underwear is a close fitting clothing, the most primitive function is to block the body.

But with the improvement of women's social status, daily life is becoming more and more abundant, and women will be more likely to appear in offices, sports venues and entertainment places.

Therefore, women's demand for underwear functions began to diversify, gradually increasing from the original shading to displaying themselves in suitable situations.

At the same time, the frequency of underwear replacement is accelerating, and the average annual purchase volume of women's underwear has increased from 3-4 to 6. This trend ensures the long-term sustainability of underwear growth.

In the view of Sun Yu, it benefited from the upgrading of consumption and the improvement of industry concentration. In the first three quarters, the income of Hui Jie shares has achieved steady growth. Only in the short term, the gross profit margin of underwear sales and inventory has been slightly damaged, and the cost factor of new brand development and early investment of skin care products has a certain degree of influence on performance.