Tianhong Clothing City: Influential Middle And High-End Fashion Wholesale Center

Since 2010, Xu has always insisted on his own professional market management thinking.

For more than six years, as the general manager of Changshu Tianhong Garment City, he needs to do more than insist on it. Under severe industrial situation, he needs to make rapid changes and make decisions for the rapid changes of the market.

Deng Yunhua, deputy director of the Changshu clothing City Management Committee, talked about his impression of Tianhong clothing city. "Rainbow has been changing with strain, especially in the past few years. The only thing that remains unchanged is its core positioning of fashionable women's clothing. It has ushered in more development opportunities for itself."

This is a very meaningful evaluation. Tianhong clothing city has been constantly changing. With its continuous penetration of business circles, its development is not only related to itself, it will also assume a more important mission.

Insisting on many contents, Xu Weimin believes that the adherence to management policies is very important and has played an important role in the credibility and word of mouth of Tianhong.

Specifically, it includes the "three have" system (brand, staffing, enough quantity of goods), and 100% exchange of goods.

Of course, the specific standards will continue to improve, for example, the quantity of goods will increase every year, and the recruitment requirements of shop personnel are also improving every year.

Tianhong clothing city highlights its changes.

Rainbow

The four floor boutique boutique of the city is really a shining place, with thousands of shops and thousands of shops decorated. The ancient and elegant leisure area and the beautifully landscaped shopping environment have indeed increased many fashionable personalities and international norms.

As a professional market for women's wear, Tianhong garment city has been making great efforts.

Atmosphere.

For products, Xu Weimin put forward the general requirements: fashion, rapid change.

"Products are the core.

Whether the market is doing well or not, whether the floors are competitive, mainly depends on whether the products have distinctive characteristics.

Besides the four floor, the wool and cashmere coats on the third and five floors are also becoming the weathervane of the wool and cashmere coat in Jiangsu and even the whole country.

There are two points on the characteristics of merchants.

The first is the age of the operator.

After 60 basically eliminated, the real main force is 80, the ratio is around 60%, and the rest is mainly 70.

The other is the focus of business management.

"This is the problem we have always wanted to solve.

In general, store managers account for about 40% of the business, and the owners themselves account for about 60% of the business.

At present, this proportion is not low, but our goal is even higher. Only when more than 90% of the merchants are in the store, will there be more opportunities and space for rainbow.

Xu Weimin, general manager of Changshu Tianhong Garment City, said that only by maximizing the function of wholesale market can we ultimately solve the problem of shifting the focus of business.

For example, a boss, his factory has more than 300 workers, he came to our rainbow, once the amount is affected, his workers will not be able to start.

The survival of enterprises can not be solved, can not say anything else, so it is mainly to solve the problem of the wholesale volume of rainbow itself, which is the core.