Clothing Brand Zimple Has Its Own Way, Environmental Protection And Art Coexist.

Korean style still occupies an important position in the current fashion trend in China. Among them, the style of Lady wind and sweet wind is the overwhelming majority, while the local clothing brand of Humen occupies the overwhelming majority.

But it is a unique concept of High Fashion. It has become a new concept.

Last year's Humen fashion week, Zimple built a cross-border art.

The feast, a Carnival Party of fashion designers and environment-friendly art, has shocked the industry.

This year's fashion week, November 20th 19:00 to 22:00, the main venue of the fashion show hall, Zimple 2017 spring and Summer Theme Conference and Humen designer carnival, "then encounter color art" as the theme, will be again stunning debut.

Zimple's theme is "awakening and living" as the theme of the theme, full of understanding and understanding of life, aiming at advocating the concept of green healthy life, meaning that life can be reborn in art, and through the contemplation of life, we can wake up the thinking of the meaning of life.

With the idea of "being an artist of life", it guides people to integrate art and clothing with a better quality of life.

Suit the brand gene of Zimple, reclaim the waste clothes, integrate clothing and art, and give birth to new students. At the same time, they are also advocating environmental protection and protecting our homes for survival.

It arouses people's attention to the discarded clothes in life, and at the same time feels everything around them so that everyone can become an artist.

Since the establishment of the brand in 2011, Zimple has been focusing on the art of environmental protection, which stems from its founder Kelvin (Ruan Zhixiong), its persistence in environmental fashion art and its attitude towards fashion life.

In just a few years, Zimple's concern and advocacy on environmental protection has been fully recognized by consumers, and Zimple has gradually become a Korean department.

The pronoun of clothing brand, its navigator Kelvin has also received wide attention from all walks of life, and has become a representative figure of CCTV.

In fact, Zimple brand founder Kelvin is not only an outstanding fashion designer and an active advocate of environmental art, but also has unique brand management.

Kelvin also serves as the chief executive officer and artistic director of the Nordic women's clothing brand E&you, the founder of Italy's original designer ANUZA.

He and his family in 1996 in Humen to set up the Dongguan city of lovable Clothing Co., Ltd., at the same time operating management of the two offline retail brands, the Nordic style women's brand E&you and the Korean personality women's brand Zimple, and an online Italy original designer brand ANUZA, in which the offline brand has hundreds of stores all over the country.

Under its hard operation and management, its brand has become a well-known clothing brand in China. It has been recognized by the clothing industry and the media. It has won the award of "best fashion women's design award", "2015 Hong Kong and Macao Fashion Festival -- the most fashionable art brand Merit Award", "2015 Guangdong Hong Kong Macau Fashion Festival - the most fashionable designer brand award", "annual fashion brand award" and "annual new design brand award" and many other honors.

Talking about the future development of women's clothing, Kelvin believes that the women's clothing industry is already very mature at present. The trend of future fashion should be to diversify and highlight the types of women's unique personality.

He stressed that Zimple will continue to focus on the Korean personality style, enhance its brand image, and also focus on the shopping experience of the exclusive stores. It will create a shopping atmosphere full of environmental art for consumers, and continue to convey fashion creativity and environmental protection.

The integrated way of life creates the beauty of life and art.

At the same time, Zimple will continue to focus on the design concept of environmental art, integrate more elements of green life and fashion art, and launch special costumes according to the theme each quarter.

For example, in autumn and winter this year, Zimple has introduced environmentally-friendly clothing, mainly using cotton and linen, Tencel hemp, ramie and other environmentally-friendly fabrics, highlighting the unique charm of women, showing its artistic atmosphere of environmental protection.

It has been 13 years since 2003 when it came into contact with the clothing industry.

With your own insistence, we can tell us that there is no impossible self, only to see whether we are good at learning and innovation, whether we can persist or not. From the zero cognition of the clothing industry to the fashion soldier of the fashion industry, and become the famous professional manager in the clothing circle, it is hard to imagine this hard road. He shows us the power of smiling forward with his insistence of self confidence.

Some media commented: "to some extent, he has become the fashion symbol of China's era.

He runs more than just

Career, but a life attitude and way of life.

He will continue to use his fashion language to convey his love for life and the interpretation of his ideal life style.

As the theme of this conference is "wake up".

It says:

We are looking for a style that comes from the heart.

We are looking for a way of life and interpreting it in a way that we like.

We are looking for a state to awaken the life that we desire.