This Year, "Double 11" Anta Business Performance Grew By 100% Over The Same Period

Since the early morning of November 11th "

After the official launch of the global shopping carnival,

group

Sales are soaring like rockets, which shocks everyone's nerves.

This year, the "double 11" Anta group's electricity business grew by a year-on-year growth of over 100%, and it continued to lead the domestic sporting goods industry.

"Anta group electricity supplier can achieve breakthrough growth in this year's" double 11 ", which is the result of the joint efforts of all the members of the whole team from top to bottom.

Since the beginning of 2014, Anta electric business has maintained rapid development, achieved good results, and established a certain position. The group also has a brand-new understanding of the electricity supplier.

I believe this is an experience for every small partner who participates in "double 11", which is very meaningful for their work and life.

Ding Shizhong, chairman of the board of directors of Anta group and CEO, said.

Wu Yonghua, executive director and group sales president of Anta group, said Anta, as the leading brand of domestic sporting goods, is very active in various modes of innovation. Anta is all consumer centered and has always been committed to three aspects of work: satisfying consumer needs, consumer experience and data marketing innovation.

In this regard, the industry analysis, Anta this year, "double 11" achieved blowout performance, in addition to the recent brand influence and the promotion of multi brand strategy brought about by strong resources, but also because Anta invested a lot of resources in online goods, to do a comprehensive homework.

At the same time, Anta has been working creatively with Tmall, Taobao, Jingdong and other electronic business platforms, as well as adequate product pre heating and marketing drainage before the "double 11".

Actively use live broadcast craze marketing, achieve brand and sales win-win

"This year's" double 11 "Anta group business marketing has used many new ways and new channels, and actively interact with consumers and fans. One of the biggest highlights is to join the now hot online marketing.

Since October, we have started three live starlets of He Wenna, Zou Shiming and Zheng Zhi, showing the popularity of Anta's "double 11" activities through the dress interpretation of fans and the fans interaction. They also drew close ties between celebrities and fans, guided by "watching and buying", directly guided collection and shopping, and achieved a win-win situation between brands and sales.

Zhang Bing, deputy director of Anta commodity business department, told reporters.

According to statistics, the three live broadcast has won great attention for Anta. Only one live broadcast of boxing Zou Shiming brought nearly 20 million points of praise. The number of comments was over 250 thousand.

In fact, Anta group electric business cooperation with Tmall and other platforms this year has also played a great role in the early development and drainage.

As a partner of the Chinese Olympic Committee, Anta carried out a series of innovative cooperation with Tmall, Taobao and Jingdong during the Rio Olympic Games. The two sides integrated their respective advantages and brought an unprecedented Olympic feast to consumers and netizens. IP

In October 23rd, Tmall held the global trend celebration. Anta, as the only sporting goods brand in China, appeared on the same stage with the international top brand. It attracted the global goals and gained high praise from all sides. The above three star live broadcast, Tmall and other platforms even produced the best position for Anta drainage, and realized the realization of marketing.

Create cost-effective products, fully meet consumer shopping experience.

Marketing is just a means. Good marketing needs better products and good services.

"In the end, we need to rely on products and talk about quality. I think this is not just Anta. All enterprises will eventually return to this initial stage."

Zhang Bing, Anta this year, "double 11" can achieve a super 100% growth, the focus is that Anta always around the consumer needs, early preparation of a cost-effective, sufficient source of goods.

According to the introduction, Anta has launched nearly 1000 products for everyone to choose from, most of which are new products and futures for the new season.

Anta wants to let consumers buy products that are truly cost-effective and give profits to consumers.

In addition, Anta also launched the "double 11" activities online, enabling consumers to enjoy online benefits and achieve win-win results online and offline.

Thanks to the rapid supply chain construction, Anta group's electricity suppliers can more quickly capture the market trend information on products and generate sales.

Zhang Bing told reporters, such as the white shoes that are popular in the past few days, Anta can quickly feedback and follow up, integrate Anta classic white shoes into the current trend elements, meet the new needs of users and consumers, and serve consumers with the best products. This is the foundation for Anta electric business to achieve explosive growth.

From product to brand, from marketing to service, from logistics to customer service, Anta group has formed a complete set of operation mode and management system, and the electricity supplier is also playing an increasingly important role in the Anta group's strategy. This may be a valuable direction for the sports shoes and clothing industry that is looking for a breakthrough.