Innovation And Change Of "Double Eleven"

The "double eleven" craze is over, I believe everyone is anxiously waiting for the express.

This year's "double eleven" shopping Carnival has hit a new height.

According to Alibaba data, the total turnover of Tmall double 11 is just over 100 million yuan after 20 seconds after zero.

6 minutes and 58 seconds, the total turnover exceeded 10 billion yuan.

14 minutes and 16 seconds, the total turnover exceeded 19 billion 100 million yuan, exceeding the double 11 day turnover in 2012.

1 hours and 57 seconds, the paction volume exceeded 36 billion 200 million yuan, has exceeded the 2013 double 11 all day trading volume, of which wireless pactions accounted for 84.3%.

2 hours, 30 minutes and 20 seconds, the total turnover reached 50 billion.

All day trading volume exceeded 100 billion yuan, reaching 120 billion 700 million yuan, of which wireless pactions accounted for 82%.

These results reflect the intensity of the "double eleven" intensity, and also originate from the innovative changes taken by stores.

Netizens choose most of them.

Beautiful makeup, electrical appliances, mobile phones, these are almost explosive category.

UNIQLO spent 2 minutes and 53 seconds to break through billion yuan, becoming the fastest fashion brand in clothing category, and the sales champion of women's clothing. However, UNIQLO sold it for only half a day and achieved such a result.

Clothing brands have created some new ways to attract customers this year.

such as

Tmall's official website has set up a store to pick up the selected commodity area, a total of 13 costumes, the same price online and offline.

That is to say, consumers are allowed to purchase under the official website, and pick up goods by SMS.

In November 1st,

In the 111 outlets of the country, 11.1 yuan will be sold at any time.

The popularity of Yin man's physical store has been greatly expanded, and the degree of its popularity can be imagined.

Another new idea is that this year Tmall double eleven played the live broadcast, many clothing brands were involved in it, and invited stars to come to the live room to play games, and to distribute the red envelope benefits to the fans who watched the live broadcast. The effect was obvious, on the one hand, the fame of the shop was launched, and on the other hand, it also provided a fever for the shop.

This year Tmall can play the live broadcast to a certain extent.

Everyone bought something and silently broke fingers and so on.

This year, however, many stores have indicated that they should focus more on improving delivery efficiency and customer experience.

Because last year, the efficiency of delivery was not high, and customer service pressure was too high.

Jingdong is also using UAV to complete the first single distribution, and will bring new changes to the e-commerce logistics industry.