2017 Spring, Summer And Autumn, Football Equipment Season Is Coming.

In November 8th, the top domestic football equipment, Shu Lai lion brand.

And the order will be held in Fujian. As the official partner of Rio Olympic Garner delegation and the famous international football equipment partner, Shu Lai lion, at the conference, we launched the three main equipment systems for spring and summer in 2017, including football shoes series, European football apparel series and cost-effective football accessories series.

Offline group buying combines traditional regional agency mode

"In 2017, the Chinese football market was surging.

"Shu Lai lion brand extends the target group / target market to the field of campus football and youth training institutions, aimed at prying China's 560 million campus football market."

At the ordering meeting, the chairman of the British Berg Sports Technology (Group) Schloss brand, Ding Kun Chan, said that with the sustainable development of football industry, the market capacity of football equipment is amazing. By 2017, the market scale will be doubled or increase, and the amazing increase rate of 20%-30% will be achieved after 2018.

In the future, schleichi will push the group buying mode under the main line, that is, work with schools, youth training institutions, professional clubs and other institutions to focus on R & D, production and sale of football equipment suitable for youth training and competition.

At the same time, aiming at this consumer group, the market will guide the market to the core price of the market, so that every child can enjoy the charm of football. Secondly, we must protect the profit margins of their dealers.

Ding Jincan said.

In another two months, the peak season for football equipment sales is coming in 2017 spring, summer and autumn.

Prior to the arrival of the peak selling season, Shu Lai lion has included the top domestic brand dealers, schools, youth training clubs, football clubs and football communities in the key channel of brand strength, and quickly occupied the football field with the help of channels.

Detonate the target market with super cost-effective products

In view of market characteristics and target groups, all terrain youth professional training shoes pioneered by Suli lion will explode the domestic and international market in the spring and summer of 2017.

This training shoe is specially designed for campus football school. Youth training (hereinafter referred to as "youth training") system, the shoe pin position is accurate, can help the wearer to correct the kicking posture.

In order to create more profit points, Shu Lai lion will focus on the offline group buying market, bringing more high-quality cost-effective football equipment to football fans and students.

In addition to constantly pursuing cost-effective

There is no slack in terms of product specialization and user satisfaction.

According to Ding Jinquan, general manager of sulai lion, 2017 spring and summer football products series, European football dress series and high cost performance football accessories series three major product lines, rich product structure.

The series of football shoes has been subdivided into all terrain football training shoes series, Md bottom football training shoes and head skin, kangaroo skin high-end football aristocratic series.

Taking all terrain football training shoes as an example, the height of the arch is shorter than that of the front shoe, which is 2.5 millimeters shorter, which is more in line with the principle of buffering.

Considering the needs of the northern market, the brand also increased the product code segment to 46 yards.

Setting up benchmarking market by combining sports marketing and channel construction

In the detailed interpretation of brand promotion and channel construction strategy, Mr. He Jun, deputy chief of sulai lion brand marketing, emphasized that he was interested in building a football professional training institution with the campus sports department or working together to enhance the market penetration of the product through cooperation.

"In the future, we will continue to promote campus football activities in various forms such as naming, sponsorship and other activities, such as organizing football games and football activities, such as" penalty shootout "," colorful football show "and" 200 meters pursuit run "and so on, so that more ordinary school students can participate in football sports.

The fun. "

He Jun said.

At the same time, in order to strengthen the brand image, the Shu Lai Lion Brand hired the professional event marketing Commissioner to join the team, which improved the brand's ability in the marketing of the event and promoted the brand promotion.

Channel construction is inseparable from brand support and the strength of leading dealers.

The new product launches the Shu Lai lion marketing team has formulated a detailed regional market support plan.

According to the market layout, the sulai lion will support and build southwest, North China, East China and Northeast China model market, give full play to the role of leading dealers, and promote the rapid growth of other regional markets.

In October 2016, the Ministry of education again emphasized the determination to popularize campus football. At the same time, it indicated that it would actively use the propaganda power to boost the popularity of campus football activities. "The new long march of campus football" has also spread over 20 provinces and cities, and has also ignited the smoke of football equipment battlefield.

In the face of fierce market competition, SUNAIS's brand is clear, and ready to create brilliant achievements.