Why Must Creativity Come From Designers?

Alice Alonzo, with his sarcastic remorse, rethought American Apparel years ago.

Deep V collar

The success of the time.

"I destroyed the West Hollywood alone," Alice said.

When you go to shnaa Avenue and St. Monica street, you will see the man whose hair is shaven and the shirt collar opens to the navel.

(you will say, "God, what have we done?"

Maybe you've never heard of such a person, but at the age of 37, she is also the most influential senior creative director.

Sitting in an apartment not far from Central Park West Avenue, she talked about her ten year career in American Apparel.

The company turned T-shirt ads into a living restriction and applied for bankruptcy last year.

Ellis Alonzo served as creative director of American Apparel for many years, leaving last year.

"What we did at first was this high waist jeans," he said. "It used to be my favorite.

Then came out with three stripes of cylindrical socks, tights, and a deep V T-shirt.

All of this ended in early 2015.

Alonzo was once in the shadow of Dov Charny Dov Charney, the former head of American Apparel, but now she is back.

This time, he thought of crowdsourcing and teamwork.

(Cheney is the founder and former CEO of American Apparel. He is also a straightforward king of the American Apparel Industry and has been charged with sexual assault.

)

He has opened a company called Everybody.

And daily necessities company.

Mr. Carolina Crespo and Carolina Crespo founded the company in 2015 11.

Carolina used to be the director of American Apparel, who used to be the director of graphic design and children's clothing.

The business model of their new company is very special: it is not the designers who decide the fashion design, but the partners invited by the founders, and they design the products.

She was the first to come up with the idea that she was relaxed and lazy and highly concentrated. She said that many times she found herself working for a clothing company and asked, "do you know what you should do?"

Carolina Crespo and her working partner, Everybody, work in the studio.

This may not be the only lesson from her painful experience.

Alonzo was expelled twice by American Apparel. In 2014, when she was forced to leave, she was sacked by the company, but American Apparel returned to Alonzo after a few months. After the company hired a new management team last year, Alonzo was dismissed again.

She had to overcome the stigma she had worked for in such a company.

In the eyes of the public, American Apparel is euphemistic in terms of management confusion, and it is unpleasant to say that it is extremely bad for employees.

"I started thinking about what I could get from my 11 years and 11 days of work experience," she said. "I began to recall all the things that inspired me."

She reminiscate the former Colors magazine, which reminds artists and designers of Natalie Du Baskell Nathalie (DU Pasquier), all kinds of presswork, clothing producers, and the needlework and design of the 1999 Tibor designer Tiber C, who died in 1999.

Aronso is a learned man.

She graduated from high school early. She went to a series of community colleges in Losangeles from 16 to 24. She studied and tried all the time, but did not get any diplomas.

During this period, she worked as an intern in a Nylon magazine, worked in a professional agency of an agent photographer, and also served as the creative director of the street clothing brand "Freshjive Freshjive" Propagandist.

The company will invite partners, but not all professionals are professional designers.

Then she came to American Apparel, working 80 hours a week without holidays.

But this still leads to this question: "why must creativity come from designers? I know many people, including writers, architects, and children, but they all have their own style and enthusiasm."

Jean Pigozzi is such a businessman. He is both a businessman and an art collector. He loves food and pays attention to the quality of life.

He is also one of the first collaborators of Everybody.

Alonzo met Peggy when he was working at American Apparel, and became friends with him.

Alonzo asked him to design a new product for the new company.

Peggy, who is over 1.9 meter, has outlined a large pillow.

The big pillow is two meters in length and more than 4, shaped like a snake that has swallowed a house.

Alons and Chrysler found the company's production technician. After precise adjustment, the snake snake pillow was designed and pushed to the market.

The 2.4 meter pillow is shaped by a snake that swallows a house, designed by a co-operative, Jean Peggy, invited by the company.

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Like American Apparel, Everybody is more inclined to recruit local staff.

The founders of the company say they are committed to mitigate the ecological impact.

The white T-shirt, one of the main products of the company, was named "garbage tree" impromptu, because the T shirt was made of 100% recyclable cotton fabric produced by a factory in South Carolina.

She also said that the fabric of the factory was the industry's first.

But unlike Everybody's former club, it is a budget startups.

At present, there are only four items from the T-shirt of 25 dollars to the 250 pillows of the US dollar, and sold only through the official website Everybody.world.

The current partner is the company's wealth.

The first group of CO designers included artists Mae Elvis Kaufman and Kalen Hollomon (they were designing neutral work jackets), author and illustrator Dallas Clayton (poetic postcard), and chef, musician and Japanese cultural writer Kiki Kudo (series of little black dress).

If this list sounds like a New York Losangeles cool kids club, making Everybody brand seem a bit of a misnomer, he quickly threw out the name Prakash Gokalchand.

"He is a 74 year old man. I see him playing chess every day in the park in front of my house," he said.

The park is located in the Macarthur park on the west side of downtown Losangeles.

He said he appreciates his "classic style of not showing off." after finding the old man, he finds that he has a very specific idea of long sleeved shirt. He hopes to make his shirt long sleeves easily rolled up, and also think of using extremely soft fabrics to make sports pants.

If you sell your own products, Gokalchand will get a handsome income like every designer in Everybody, because every creative seller contributes to 10%'s income.

The idea of dividend returns also comes from Alonzo's work experience at American Apparel.