Interpretation Of Several Popular Business Models At Present

Nowadays, "

It can be regarded as a business mode on the draught.

According to relevant authoritative data, the market of Chinese female underwear is as high as 200 billion yuan, and it is growing at nearly 20% per annum. It is the last gold market of the garment industry.

With the "Internet +" pformation and subversion of the underwear industry, "Internet + underwear" will be able to dig deeper into the "she" industry and make the potential "she" economy.

So what will be the physical store in the future? What kind of industry mode can we take the initiative in the wind tunnel of underwear industry? Is it a micro business, a pure electric business, or a platform, or a physical store + Internet?

Micro business: low threshold, flickering low cost

Micro quotient is a marketing mode that has arisen in recent years, and it is also the lowest mode of marketing cost at present.

Because its threshold is low, the underwear business is springing up like mushrooms. I believe your circle of friends is full of various kinds of micro quotient.

The threshold of underwear business is also low, which is full of goods that are not guaranteed by all kinds of brand names.

Micro business) to do the reputation of big need.

In the past thirty years of reform and opening up, China has not made a world-famous brand of clothing. This is the fact. Is it worth winning honor for the Chinese people? The funniest thing is that a billion dollar bra industry has been fooled by a half piece of goods that it has never been able to sell at a physical store, and it has been fooled by several pyramid schemes, which is actually a tragedy for the underwear industry.

If you think with your butt, it will not be the mainstream.

One of the shopkeepers asked me that many of our local underwear shops are doing micro business.

Well, Congratulations, next year, you will have fewer competitors. Which cosmetics store have you seen, and now sell the micro brand mask that has already been smelly street.

Electricity supplier: less experience, do you still dare to buy at ease?

Nowadays almost all products can be bought online, but some consumers are willing to experience them before buying them, such as underwear.

So this is also a tough problem for underwear providers.

Let's take a look at the financial data of the first clothing brand of Korean clothing manufacturer, the public pfer instruction shows that in 2014 and 2015, the Korean business has achieved 830 million yuan and 1 billion 260 million yuan in operating income, and the net profit attributable to listed company shareholders is -3754 yuan and 33 million 850 thousand yuan.

That is to say, the sales revenue of Han Du Yi house was 1 billion 260 million in 2015, and the profit was 33 million 850 thousand yuan.

What is this concept? Han Du Yi house is a benchmarking brand of the Amoy department. If the data of benchmarking Amoy brands are so, then the other brands can be imagined.

This year, many e-commerce brands are fighting for physical stores. There are reasons for that.

Underwear is a strong commodity with a strong desire to buy and experience. Consumers will pay more attention to the experience of underwear. However, online shopping can not be seen and touched. It is difficult to choose a suitable underwear. If you buy online underwear, people will worry about size and comfort.

This is a major obstacle to the underwear business.

A recent survey of 13 million consumers shows that when people buy clothing online, they are concerned with the following aspects: suitability, quality, size and comfort.

So, without experience of electricity providers, do you still do it?

Physical store + Internet: physical stores can play with physical stores + Internet

In the past, the traditional underwear store has seen a series of impact on the Internet and e-commerce providers. It seems that "the small boat is going to turn over". But it just looks like it!

But traditional underwear stores need to be pformed so that they can stand in the vents of underwear industry, and the physical store + Internet is the ultimate trend in the future.

Why is it that the physical store + network is the ultimate trend in the future? First, underwear is a relatively special variety, most of which need to be tried out to buy. According to the survey, 60% of users are very concerned about trying on clothes, which is the value of underwear stores.

You may say, I just want to meet the group that doesn't need to try on, and obviously can't do it. Just like a pure e-commerce brand, it can't land without roots.

It can be seen that the physical store is still the core of the underwear industry value chain.

This is also the reason why many tall businesses do not turn to Internet plus.

So how can a physical store play with the Internet? First of all, the business mode is the same, but the business module needs to be increased, that is, network promotion. Because your user lifestyle has changed, some of your users' lives have been completely networked. Before the physical store shopping and face-to-face social networking, now it is completely replaced by online shopping and social networking. You have to fight for them, which is the next step you want to do.