Ali Zhang Yong Summed Up Tmall Double 11 Highlights This Year

To "enjoy and start again"

At the meeting, Ali group CEO Zhang Yong summed up the double 11 highlights this year, and put forward new requirements and targets for all employees.

He said that when the volume of single day pactions reached over 100 billion scale, the figures were just a symbol. We should take double 11 as a good opportunity to "repair the roof". We should sum up and precipitate experience from the perspective of businessmen and users, hatch more innovative ideas and businesses, and turn the peak of today into a constant tomorrow.

Zhang Yong said that this year's double 11 got very good results. In the scale of last year's 91 billion 200 million yuan, it still has more than 30% growth, the single day trading volume reached 120 billion 700 million yuan, and the proportion of wireless pactions was as high as 82%.

Many attempts have been made on the four themes of entertainment, interaction, personalization and all channels, with beautiful answers.

The global sale of global sales has also taken a solid step, becoming the beginning of the realization of eWTP.

More importantly, there are many new records in technology: the core pactions are all cloud, to achieve 175 thousand orders per second and the peak value of 120 thousand orders per second, and to stay at the highest peak for a long time, and the stability of the system exceeds expectations.

At the same time, the first realization of the whole station personalization has greatly enhanced the efficiency of the platform, showing that personalized algorithm has become the infrastructure of the whole group.

This year's opening of the "second battlefields" Shenzhen also brought surprises. Data show that the party settled in Shenzhen significantly stimulated consumers in Southern China, igniting the enthusiasm of consumers.

In the face of the beautiful pcript, Zhang Yong reminded all Ali staff: to do a double 11.

After sale service, and conscientiously reply, summarize precipitation.

He said, to the scale of over 100 billion, the number of double 11 is just a symbol. "I share my feelings directly with you. We should not pursue the higher and higher numbers every year. We are going to pursue the innovation behind this figure. Can we give the consumers a real holiday and use the double 11 platform to hatch more innovative ideas and businesses."

Zhang Yong said, "in the sunny day to repair the roof", this year's double 11 good performance actually earned a good opportunity for Ali to "repair the roof". He asked all the staff to forget the figures, to sum up and precipitate experience from the perspective of businessmen and users, to improve business and innovate business, not only to enhance the consumer experience, but also to create greater value for businesses.

What do we do after double 11? Zhang Yong also put forward new goals for employees.

He said that double 11 is not only the starting point of new retail, but also the starting point for Ali to "five new" in the future, and the strategic thinking of "five new" will be developed into a strategic action, which is to be done for a period of time.

In the new retail business, we should explore the integration of product and effect in global marketing and entertainment marketing.

In the new technology, we should devote more and more efforts to the research and development of future technologies such as artificial intelligence, AR and VR, and think about how to achieve the perfect unification of technology and commerce.

In new energy sources, we should not only do all business data, but also consider all data operations, that is, finding new business opportunities based on big data.

In the new manufacturing industry, Taobao has to take on a new mission, upgrade and realize the real C2B with the opportunity of new manufacturing.

Finally, Zhang Yong talked about competition.

"We are lucky to be in a competitive market today. Because competition, we will force ourselves to keep thinking about what innovations should be made, what others should not do, instead of doing what he has done behind his competitors."

Zhang Yong said that always doing what others have not done is the reason why double 11 has come to the present day. It is also the best strategy for Ali to face the competition.

"We need to jump out of the game of technology and truly stand in the market perspective, take the initiative to make use of the advantages of Ali group and use the advantages of the entire ecological resources to find the commanding heights of competition."

It is reported that the next week, Ali business team will focus on double 11, in addition to re business, but also need to re plate culture.

In terms of organizational culture, Zhang Yong put forward "four heart" requirements to all managers: an open heart, a fear of customers, a sense of tolerance between teams, and a sense of responsibility to do things.