This Year'S "Double 11" Bosideng Sales Doubled Last Year.

mainland

Leading enterprises

The international holding company will hold a board meeting in November 29th to consider and approve the interim results of the six months of the company and its Affiliated Companies for the year ended September 30, 2016.

Bosideng is China's largest down garment brand operator, mainly engaged in research,

Developing, purchasing and marketing down garments.

Bosideng recently announced that in this year's "double 11", the company's brand sales volume of the whole network was as high as 428 million yuan, double last year.

Among them, the official flagship store Tmall sales amounted to 213 million yuan, in the women's clothing category single store sales in third place, among them, the best seller of a product sold more than 42 thousand and 500 on that day.

In June 29th, Bosideng announced its fiscal year ending 3 months ending 2016. Data show that Bosideng's revenue in the fiscal year was 5 billion 787 million yuan, down from 8% to 8%, and net profit rose 112.5% to 281 million yuan.

Mai Yun Quan, executive director and chief financial officer of Bosideng, revealed that the company will continue this year in terms of stocktaking.

In addition, in the down jacket business, it has decided to let the design style bias the traditional KangBo brand to withdraw from the market so as to concentrate its resources on other brands.

Yuan Fu securities analyst here said that in recent years, the mainland's retail market is weak, and men's clothing has not changed so much that purchasing power has been declining.

In July, it entered into an agreement with Prestige Stand and invested in the international equity of Bao Bao.

After the completion of the acquisition, Bosideng holds 91% stake in Bang Bao International, and bang Bao International becomes its subsidiary.

Bang Po mainly engaged in the procurement and distribution of women's clothing business, and the annual after tax profit as at the end of March was 49 million 10 thousand yuan.

In addition, at the beginning of this year, the global cold wave struck, and North America and Asia were hit by snowstorms. Both the mainland and Hongkong retail markets were affected by the cold wave, stimulating the sale of down garments.

At the time of season change, I believe Bosideng's performance will improve.

In addition, in order to resist climate factors, Bosideng has increased the business of non down garments, and its business mode has gradually changed. The sales of related products will continue to improve. However, affected by the slowdown in the mainland's economic growth, consumer confidence is hard to avoid, and the retail market is cautiously cautious. The industry needs to continue to focus on inventory and main down clothing business.