French Luxury Brand Chlo E Has Launched A Series Of Letter Pendants.

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A series of letter decorations have been launched, and customers can match their bags according to their hobbies.

The official guide shows that this group of accessories is most suitable for Chlo's piglets and alphabet wallets, with new letters hanging, and they will have new ones.

Appearance.

The move also shows Chlo's plan to promote customized services.

In the bag world, customization has become the mainstream retail technology. From Gucci to light luxury brand Coach, personalized services have been launched, and all of them begin with ornaments, letters and graphics are very common products.

Salvatore Ferragamo has introduced customized Vara shoes in 2013. Customers can write names on their products and choose shoes colors.

Louis Vuitton has allowed people to engrave on Monogram Icons packages, but these cases have not yet been implemented as a popular strategy. They often have a separate feature from other products, that is, the price of customized items is several hundred dollars higher.

The customization of Gucci started with Bacchus.

After May this year, at Gucci flagship store in Milan, customers can choose to customize the color, texture and pattern of bags. Lips, snakes, flowers, roses, peony, letters and so on are combined with you. Their designers are still the creative director of Aleesandro Michele, Gucci.

It is said that this service will also extend to shoes and garments.

In contrast, custom made pendant is also more grounded.

Chlo has many new moves this year, such as the launch of the e-commerce website in July, and the sale of limited products on it. Today, the custom bags and accessories are also sold on the electricity supplier. The brand hopes to save some customers who hate to bump into the package or dislike the exploding money.