Pepsi Cola Launched Its AR Technology Clothing.

A few days ago, Pepsi Cola's brand surf and street culture clothing brand VFiles joined hands to launch the Camo Out clothing series, which is mainly equipped with smart wearable technology clothing, such as those with built-in speakers.

And with webcam.

Wait.

On the Complex Con in California, the participants will step into the ComoFlector and dress up to the audience so that they can see the actual wear without changing rooms.

This is the experience brought about by augmented reality (AR) technology.

The coat in this series has its iconic green and white camouflage, and also has a Bluetooth microphone in the hood, which is waterproof and windproof.

Texture of material.

The black hat is called Snap-Cam Tech Cap, which is equipped with a camera and can connect with the mobile phone.

This camera has 720p resolution and 8GB storage space.

Perhaps you will wonder how a beverage brand starts to dress up? In fact, this cooperation is part of Pepsi's Creator plan, that is, marketing the Pepsi brand through cutting-edge cultural experience.

They also let NBA star Russell Westbrook use Google's virtual reality (VR) drawing software Tilt Brush for drawing in February.

Pepsi is confident of this clothing series, and they will iterate in 2017 to add microchips and rechargeable materials.