How To Improve Shoes Store Supervision Shop Management Method!

We all know the importance of supervision to shoe shops, not only to assume the responsibility of overall store operation, but also to enhance the performance of shoe stores.

Now, what are the problems of supervision in the shop management? How to improve management and how to do it?

These two problems often arise.

1. There is no uniform management standard in supervision work.

Supervisors are either idle or like firefighters, often in a passive state.

If there is any problem in the market, the company will temporarily decide where to supervise it.

Without emergencies, the shadow of corporate supervision may not be seen throughout the year.

In fact,

The work should not be busy solving emergencies, but should have annual, quarterly and monthly work plans.

When to investigate which market, to investigate what aspects, how to find and solve problems.

Only when these standards are established can the company take the initiative to manage franchisees and shops instead of being in a passive state.

Two. Supervision lacks the ability to discover and solve problems.

Some supervisors are very good at exaggeration, and they know quite a lot about the big things in the industry.

Causes of these problems

First, the company lacks working standards, training is not in place, and no corresponding performance appraisal system has been established.

Two, supervision is not strong enough, too much reliance on previous work experience, no active learning spirit, no real attention to franchisees and shops.

Three is the lack of job skills, do not know what to do shop inspection, but also can not find franchisees and shops problems, as to solve the problem is even less.

Supervisor, what should you do?

1. Make a shop inspection plan.

In order to improve the quality of terminal shops, we must plan the patrol plan scientifically according to the company's development strategy.

First of all, it is necessary to make clear where the key points of the shop are, which markets are most likely to have potential problems, and which markets are most likely to have problems. Then, according to the market conditions, determine the reasonable frequency of patrolling shops, shop routes and time.

According to the 80/20 rule, 80% of energy is used in 20% of the markets that are most likely to generate performance.

These markets include:

1. powerful franchisees:

The quality of a franchisee often determines the performance of the brand in the local market.

Therefore, when inspecting the shop, we must pay special attention to the stronger franchisees, listen carefully to their voices, solve their problems, set them up as benchmarks, and other franchisees will have the object of learning and imitating, and find the way forward.

Two

Outstanding shops:

The power of chain operation lies in duplication. Supervision must be like a propagator of fire, copying the successful experience of excellent shops to other shops.

3. companies need to focus on image shops and flagship stores:

Because these shops are not only sales performance problems, it is also a good way to promote brand publicity, and is a window for consumers to understand the brand.

4. shops with unstable sales performance:

Understand the competition in these markets, whether competitors have new moves, whether there are adjustments in shopping malls and so on.

Five

A shop that is not warm.

Focus on the overall market environment, do a good job of salesperson's ideological work, through careful research to identify problems, and through training and other means to enhance franchisee and salesperson's job skills.

Two, preparation before shop search

The supervisor should make a shop inspection plan before visiting the store, and understand the competitive environment of the target market and the operation of the store.

1. determine the schedule of visits to shops, fill out the store plan and key points of work.

2. to determine the needs of franchisees in various markets, do we need any special support from the head office to prepare ahead of schedule?

3. look up the latest sales data and compare with the same period of last year as well as other markets in order to find new problems and sales opportunities.

4. review the last visit, what work has been implemented, what problems are being dealt with and what problems need to be solved by this shop.

5. preparation of corresponding tools, such as digital cameras for recording store images, various reports, training manuals, etc.

The analysis of market environment generally includes the following three aspects:

1. market size and saturation analysis: the level of shoe market is obvious, the market size and saturation of different styles of shoe brands will be very different in different periods and markets.

2. competitor analysis: for each market, the top three brands and the products and company status of the company are essential information, which is indispensable for the market leader brand, followed by brand trends and company information. These information includes: promotion and promotion activities of competitive brands, styles of new products, price bands, shop management and service levels.

3. consumer and consumer analysis: all companies will take inventory of goods, in fact, customers need more inventory, different types of customer analysis, to understand various consumer preferences and brand satisfaction, in order to provide targeted services.