• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Do You Know What To Wear In Running Brother?

    2016/8/24 9:56:00 49

    Run MenSea Lan'S HomeClothes

    In today's sales of physical stores are plummeting, sales of Hai Lan's home are rising, and the branch is also an indirect one.

    China's largest menswear retailer released its first half performance in 2016, operating income of 8 billion 763 million yuan, an increase of 10.46% over the same period, and net profit attributable to shareholders of listed companies 1 billion 773 million yuan, an increase of 6.42% over the same period last year.

    Competitors such as the seven wolves on semi annual report on the same day

    achievement

    In contrast, the growth of Hai Lan's home is particularly noticeable.

    Whether it's a direct store or a franchisee, the income of Hai Lan's home has been increasing both online and offline.

    Among them, the line is still the main sales channel of the company, accounting for 95.13%, and online revenue of main business is 417 million yuan, an increase of 99.11% over the same period last year.

    Its brand performance is mixed.

    In the first half of this year, the core brand of the company, "Hai Lan home", earned 7 billion 443 million yuan, an increase of 12.24% over the same period last year. The brand of the women's clothing brand "Ai Ju rabbit" realized the main business income of 195 million yuan, an increase of 42.98% compared with the same period last year. "Bai Yi Shun Shun" realized the main business income of 176 million yuan, a decrease of 10.69% compared to the same period last year. The professional clothing brand "San Keno" brand main business income was 739 million yuan, a decrease of 9.49% over the same period last year.

    In the environment of slowing sales growth in the clothing industry, Hai Lan's home is expanding in a crazy way. There are 652 stores in the first half of this year.

    Among them, the "Hai Lan home" has increased by 372, and the "love of the rabbit" has increased by 162, and the number of "100 garments and 100 Shun" has increased by 118, and the total number of stores has increased from 3990 to 4642.

    A very important reason for the possibility of "setting up shop against the potential" is that Hai Lan's home has adopted a special franchise mode to redistribute the risk.

    It is reported that the franchisee of Hai Lan home does not enjoy the franchise of the franchisee, it only needs to bear the risk of rent and daily operating expenses, and the goods that can not be sold can be returned to headquarters.

    This means that franchisees do not have to bear the risk of unsalable goods, and the attractiveness of affiliate increases greatly.

    In fact, the risk of inventory is pferred to upstream suppliers.

    Hai Lan's home will not pay the full amount of money when purchasing goods to the upstream suppliers. If the products are not sold after the two sales season, Hai Lan's home has the right to return the unsalable goods to the supplier.

    As a result, the family of Hai Lan itself plays a role of OEM and upstream and downstream, and its risk in the expansion cost is greatly reduced.

    It can be seen that in the first half of the first half of the first half of the 652 door stores, only two are

    Direct shop

    All the rest are franchised stores.

    In the first half of the year, the revenue of Hai Lan's home stores and shopping malls reached 7 billion 670 million yuan, compared with 142 million yuan in the outlets.

    According to Xue Danqing, the representative of securities affairs at Hai Lan home, at present, 80% of the new stores in Hai Lan's home can be profitable in the year.

    The company, headquartered in Jiangyin, Jiangsu, was founded in 2002. It started with men's wear. Its positioning is outstanding and cost-effective. It mainly focuses on the three line to the six line market, and consumers are mainly middle-aged and old people.

    In recent years, the home of Hai Lan has begun to seek pformation from younger to more fashionable.

    From a series of moves from product design to advertising marketing, we can see that this company is trying to open up the market of young consumers, such as jointly launching the Madagascar series with the Dongmeng factory, marketing the rainbow wall of the metro, inviting young actor Lin to become the spokesman of the brand image, and sponsoring the popular variety such as running brothers and the strongest brain in the young people.

    "Since 2015, the fashion style of Hai Lan home has reached 50% of the proportion, will be more adapted to the needs of the 80 and post-90's."

    Xue Danqing said earlier this year.

    According to the data, in 2010 -2015, in the Chinese men's wear market,

    Hai Lan's home

    The market share increased from 0.9% to 4% every year, and surpassed Jack & Jones of Danish group in 2014, becoming the number one men's brand in the Chinese market.


    • Related reading

    Metersbonwe: Teach You How To Break Through The Brand Pformation And Upgrading

    Business management
    |
    2016/8/9 15:48:00
    66

    Clothing Stores: Prices Can Be Discounted, But Services Can Not Be Discounted.

    Business management
    |
    2016/8/5 11:45:00
    41

    The Application Of RFID Intelligent System In Clothing Store Management

    Business management
    |
    2016/8/2 14:57:00
    58

    天貓新產業:在線定制+線下體驗店

    Business management
    |
    2016/8/1 16:14:00
    40

    Seven Advantages Of Sustainable Development Of Garment City

    Business management
    |
    2016/7/28 15:44:00
    60
    Read the next article

    Is Your Luxury Brand A Hot Commodity Or A Container?

    In today's sluggish luxury market, whose performance has grown, it has already won. Recent data show that the performance of many big brands continues to decline, but some young innovative brands have grown.

    主站蜘蛛池模板: 亚洲av午夜福利精品一区| 窈窕淑女韩国在线看| 最近中文字幕高清中文字幕电影二 | 欧美女人毛茸茸| 国产香港特级一级毛片| 亚洲精品视频在线观看你懂的 | 午夜DV内射一区区| 中国体育生gary飞机| 精品国偷自产在线视频99| 成av免费大片黄在线观看| 免费观看国产精品| a级毛片免费观看网站| 激情影院在线观看十分钟| 在线播放无码后入内射少妇| 亚洲毛片av日韩av无码| 7777奇米四色| 欧洲成人午夜精品无码区久久| 成人自慰女黄网站免费大全| 可以免费看黄的app| 一个人看的www在线观看免费| 用我的手指搅乱吧未增删翻译 | 中文字幕在线观看网址| 精品性高朝久久久久久久| 好男人官网资源在线观看| 亚洲综合AV在线在线播放| 7777精品伊人久久久大香线蕉| 欧美三级中文字幕在线观看| 国产在线观看无码免费视频| 久久久久久久99精品免费| 精品日韩欧美一区二区三区在线播放 | 亚洲国产精品无码成人片久久| 男女抽搐动态图| 日韩a在线播放| 午夜精品福利影院| a一级日本特黄aaa大片| 欧美成人免费观看久久| 国产成人免费全部网站| 中文在线字幕中文字幕| 爆乳女仆高潮在线观看| 国产福利一区二区三区在线观看 | 特级xxxxx欧美|