Companies Are Looking For Secrets To Success.

A successful person, we find that there are many bright aspects, but we can not succeed by copying them.

The same is true of a company's operation. We see successful companies find them very large and magnanimity, but we can't copy them. They just go to school on the surface, which leads us to lose their advantages in business.

Every company seems to be looking for the secret of successful operation, but we have neglected our own unique advantages, that is, we should focus our resources on one point.

The operation of multinational companies is very large. The business models they emphasize are amazing, and they are very generous in the use of funds.

On this basis, their business activities will surely be more efficient than our small and medium-sized enterprises in China.

We hate the fact that we do not have this scale and magnanimity. We have only one heart to deal with. That is to follow "big brother".

You and I, I and you have formed the business mode of Chinese enterprises now. We have no action to show that we can break through this pattern.

Therefore, in the stock market, the market value of the company can not be reduced; what is even more frightening is that the business has not been much improved.

and

stay

There is no competition.

We need to wake up. Otherwise, waiting for us is the opportunity to lose business opportunities and the possibility of eliminating the market.

Because our company has been operating in imitation, did not start from their own, to tap their own characteristics and advantages.

This is our biggest defect.

If we feel that we are competitive enough, then we can ask our target customers what advantages we have in their minds. If the target customers can express them in a word, Congratulations! Our company's business is focused on its own characteristics.

If our target customers do not know what we are doing, then how can we expect them to buy our products? This is a clear answer.

But we focus on imitation in the company's operation. We should follow the "big brother". As long as our products are better than them, I believe customers will know and will buy us.

However, in the world of marketing, there is no truth and truth. Only the cognition of target customers is the fact and truth of everything.

In the industry of herbal tea, other herbal tea companies can say that their herbal tea is better than Wang Lao Ji because Wang Lao Ji is "too sweet" and doesn't look like authentic herbal tea at all.

However, the target customers did not see Wang Laoji as "cool tea", but felt that Wang Laoji was the "anti fire" drink, which is the characteristic advantage of Wang Laoji.

If we want to further analyze the herbal tea industry, we find a very interesting phenomenon: other tea companies' activities are imitating Wang Laoji, so that they can surpass or become Wang Laoji second.

After nearly ten years of history of herbal tea, we can not find that brand of herbal tea has gone beyond or become second of Wang Lao Ji.

The reason is that these herbal tea companies have given up their distinctive advantages.

In every industry, the operation of brand extension by large brand companies feels that this is their characteristic advantage, which is the foundation of their success.

Because big brands have built up their own advantages in the target customer's brain, the advantage will not be easily pferred.

Even if the company can be improved in the short term, it can not guarantee the long-term development of the company.

Lenovo is a very large computer company in China. It belongs to the top several companies in the world.

If viewed from the Chinese market, Lenovo is a computer company. The characteristic advantage of Lenovo in the target customers' brains is computers.

But Lenovo missed two chances to grow.

The first time was to buy IBM's personal computer division, to build a global brand of personal computers. The second time when netbook appeared, Lenovo did not grasp it.

Now, Lenovo strategically focuses on the Internet and has launched smart phones.

In Lenovo, it seems that there is hope for competition.

From the macro level analysis, Lenovo's music Phone can make Lenovo profit in business efficiency, but the Internet strategy can not help Lenovo's long-term development.

Because Lenovo is not a mobile phone company, it is a computer company. This is the recognition of Chinese target customers to Lenovo, which can not be changed.

This is analyzed from the micro level.

Every target customer who uses Lenovo computer thinks Lenovo has the advantage of computer rather than mobile phone.

This is the secret of company operation.

When we win with distinctive advantages, we have to focus on another characteristic advantage instead of borrowing the original characteristic advantage.

The core of this is focus.

Although the operation of the company interferes with all aspects and complicated relationships, we focus on the characteristic advantages at the core, so that we can easily solve the problem and manage the company easily.