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    Nike Launches A Sports Function Glasses Series For Female Friends.

    2016/11/10 9:36:00 82

    NikeMarketDesigner

    Lately,

    Nike

    Launched a new female sports function glasses series.

    The new series includes Nike Flex Motion, Nike Flex Momentum, Nike Flex Finesse and other 5 products, which do not look like traditional sports glasses.

    If it weren't for Nike's prominent "hook mark" on the mirror, you might not be able to identify this sunglasses from Nike.

    They are also more fashionable than Nike's previously launched sunglasses, such as Tailwind and Run X2 S.

    Nike's Nike Vision Department has been responsible for the development of Nike glasses production line.

    So far, Nike has not only introduced sunglasses, but also optical glasses.

    These products are mainly delivered to Marchon Eyewear, an eyewear manufacturer founded in New York in 1983.

    Marchon Eyewear is responsible for the production and sales of sunglasses and optical glasses. Besides Nike, its customers include Calvin Klein, DVF, Lacoste, Karl Lagerfeld and MCM.

    In this new series, Nike is still working with Marchon Eyewear.

    According to the production line.

    market

    The director of Stephen Tripi said that the new production line will replace the asexual Sunglasses series before Nike.

    Nike Flex Finesse Sunglasses

    Nike Wing

    A new series of designers, Justyna Szacon, said that before the design, she received some female athletes' suggestions on the function and use of sunglasses.

    In addition, in the spring of 2017, Nike will launch a series of men's sunglasses that echoes this woman's Sunglasses series.

    By the autumn of 2017, sunglasses will also be launched for golf and skiing.

    Stephen Tripi says that since April this year, Nike has started with different solar glasses.

    Designer

    Contact.

    When Rio Olympic Games was held, a Nike Wing was launched for track and field sports.

    This 1200 - dollar glasses series has brought Cai Silai cooperation in manufacturing optical systems. Zeiss has developed a series of sunglasses lenses for Nike.

    As a result, Nike Wing has made great breakthroughs in its appearance. One piece of lens is equipped with nylon frame. The appearance is similar to that of swimming goggles. It is directly worn on the head instead of on the nose and ears. It has no legs and ears. The weight is only 26 grams.

    It seems that the design of Nike Wing is more conceptual and unique than the 5 styles such as Nike Flex Motion.

    Although Nike also emphasized that the new series was developed specifically for female consumers, "the target consumer group is a female athlete", but Nike also said "I hope this series will enable consumers to use it outside sports" too.

    However, this may not be the same as "letting consumers wear Legging sports in the gym and offices at the same time."

    Because the sun glasses made by sports brands can still smell like a few silk sports even if they are fashionable, so that if you see the avant-garde Nike Wing, you will think that it belongs to the Nike Sunglasses style.

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