Gucci'S SKP Flagship Store Opens In Beijing

Recently, GUCCI

The Beijing SKP flagship store opened with more than 1000 square meters of retail space for Gucci men's clothing and handbags.

Watches, jewelry, accessories and perfumes.

Gucci president and CEO Marco Bizzarri attended the opening ceremony and said: "Beijing SKP flagship store opening is undoubtedly Gucci in China.

One of the moments of symbolic significance, the flagship store in Beijing is the first store in China to present Alessandro Mica, the creative director, to the new design concept of SKP.

He also said, "in the past few months, we have regained the favor of Chinese customers, especially the millennial generation. This is also the result of our active implementation of brand new positioning strategy.

Customers can feel the new series of unique charm in the shopping environment of tailored shopping, and I firmly believe that innovations like this will effectively help brands maintain strong momentum.

As one of the most important flagship stores, Gucci's new personalized DIY customization service will also debut in Beijing's SKP flagship store. This inspiration comes from the fashion attitude of creative director Alexander Zhuo Micheal.

Micheal is keen on British punk culture. He thinks anyone can become an excellent musician or fashion designer. All he needs is the courage to do it himself.

Customers can express themselves through this customized service and interpret Gucci's fashion aesthetics in their own way.

This customized service is suitable for Dionysus Dionysus series handbags, shoes for men and women, men's and women's jacket and men's custom series, and now extends to the new Sylvie series handbags.

The newly designed exterior wall is covered with marble material, showing modern modern style.

The store's overall architectural style and interior decoration adopt implicit and restrained design concept, so that customers can enjoy themselves in a relaxed and pleasant environment.

The use of soft elements such as velvet armchairs is complementary to the hard feelings brought by industrial elements such as hard surfaces and rivets.

The exquisite and unique material is applied to the whole shop, which is very contemporary luxury.

The brand new direction of Gucci presents elegant and contemporary fashion style. The new store design fully embodies this concept, which combines tradition and modernity, and integrates industrialization and romanticism.

The anticipated 2017 early spring series will also be the first series to appear in this new space.

Relatively strong work elements symbolize different creative norms, which inspire curiosity together, so that customers can always find freshness in shops.

The customer's search process just reflects: travel is the core theme of the new shop design. In the design, we use the brand history for reference, and specially use the aesthetic concept of retro suitcase, while rivet decoration creates a modern style.

{page_break}

In addition, Gucci SKP flagship store in Beijing will also present a series of rare leather products, as well as China's exclusive Limited Edition Padlock shoulder backpack and Princetown slippers.

The Beijing SKP exclusive Limited Edition Ace series sneakers will also be sold exclusively in the newly designed Beijing SKP four shoe shoe boutique.