Decathlon, A French Sporting Goods Retailer, Has Presented An Innovation Product Award In Shanghai.

French sporting goods retailers

Their annual innovation product awards were presented in Shanghai.

At this time of year, Decathlon will choose the award of innovation from the 3000 surplus products of the year.

For example, the award-winning products in the past include 2 seconds of tent, basketball that is not afraid of stamping, and portable table tennis net.

Decathlon chose the top three from the voting of netizens and customers.

The first name is a "non annoying inflatable mattress" from Decathlon's outdoor mountains.

Quechua.

The innovation lies in the inflatable valve, which can amplify 10 times of the blown gas, eliminating the embarrassment of blowing the mattress for an hour in outdoor activities.

In fact, this should be said to be a matching product of 2 seconds tents (which can be automatically set up in the sky). The introduction to Decathlon is "good time saving! If you need to inflate the mattress, what is the meaning of the tent that only needs 2 seconds?"

The second is B-FAST swimming glasses, which is said to be a high-intensity swimmer.

The third level is an entry level running shoes K-Only, which is suitable for all arch types.

This year is Decathlon 40th anniversary, entering China for 13 years. Apart from the winning products selected by the French headquarters, they first divided the District of China into a single selection area, and commended a set of award-winning products based on the local market.

"China's production accounts for 40% in the world, and we feel it is necessary to give a separate award."

Decathlon told the curiosity daily.

The 7 products selected by China include running, basketball, swimming, diving, mountaineering, children riding and roller skating. They were voted by 50 votes in the past 20 days.

However, the product selection conditions of the separate constituencies must be listed in China, and can be purchased in 220 National shopping malls and electronic business platforms in the country, so that the results and data can guide Decathlon's sales in China.

For the first time in China, the 7 products selected are many products that have been tested by the market and sold for several years, including the winning products 2 seconds tent in 2005, the Easy Breath snorkel dry mask in 2013, the B1 children's scooter in 2014, and the Stopeasy easy braking technology, the team jerseys customization and so on, are also inclined to be relatively practical product innovation.

Of the 7 products, the top 3 in France this year are only K-Only running shoes.

This year, Decathlon began its largest recruitment since China entered China.

On the opening day of Beijing's recruitment day, Zhang Yue, President of Decathlon Greater China, said the company will add 2500 new employees.

Behind this is Decathlon's plan to further sink the channel. In an interview with the media, Zhang Yue said: "since entering China, we have missed the best time to buy land for self built projects in the northern Guangzhou, Shenzhen, and Shenzhen super large cities, and do not want to miss any other cities.

There are still many opportunities in the new tier cities, such as Chongqing, Changsha and Shenyang. We have reserved some land in the past three years, which can guarantee the right to operate in 40. "

At present, Decathlon has nearly 15 thousand employees in China. Due to the expansion of stores, the demand for talents will be further increased.

However, according to Decathlon's official documents, 45% of the 2015 graduates admitted to Decathlon account for 45% of the graduates, which means they are trying hard to control manpower costs.

On Monday's Innovation Conference, in addition to the media and industry invited, Decathlon's own staff came to five or six people. Many of the top management positions were at the scene as corporate history and corporate structure commentator.