The Temptation Of Grid! Chu Ge: The New Force Of Fashion Has Blossomed New Highlights.

This year,

It will usher in the 21st anniversary birthday of Humen, the same age.

Brand Chu Ge, like her, has gradually matured in the 20 years of trials and hardships, and has made a magnificent turn with creative thinking and innovative measures. It has become a strong new force in the fashion industry and is constantly developing new brilliance.

New thinking reinvigorate the real economy

In recent years, influenced by the economic environment at home and abroad and the impact of the electricity supplier, the development of the real economy has been difficult. The "closed shop tide" has swept through all walks of life. Many enterprises have chosen the O2O mode of online and offline synchronized operation to come from the rescue. But how has the effect been achieved?

In this regard, Chu Ge (International) fashion company, which has always been an innovative spirit, began to think about how to really play the role of linkage between online and offline industries, promote the double track development of physical network and reverse the downward trend of the real economy of traditional clothing industry. After a long period of research and brewing, Chu Ge subverted tradition and pioneered a new mode of marketing in the industry, the new mode of "O2O+F2C+ spokesperson system".

There are two points worth mentioning in this model, one is the spokesperson system, the introduction of the micro business spokesperson system, the fans economy, the fans become micro agent, and through the 3 level of consumption incentive system, encourage fans to fission automatic promotion, develop fans.

After being the spokesperson for Chu Pavilion, the spokesperson only needs to register the shop with a single signal registration. It does not need to carry out the tedious things such as commodity release, upper and lower shelf management, order processing, delivery and tracking. It only needs to share the spokesperson's shop to the circle of friends. It can sell the goods, develop the lower mouthpiece, and throw away the worry of the loss of the customer.

At the same time, spokesmen do not need to store goods, there is no worry about pressing goods, and there is no need to worry about after-sale problems. Chu Ge is its service center.

In this mode, everyone is their own level, the spokesperson buys in his shop, or someone else buys in the shop of the spokesperson, the spokesperson can get the first level reward; the two is to realize the same price on the same line and line, the entity merchants enjoy the regional privilege, the line for the offline diversion, detonating the terminal store sale.

Specifically, that is to say, a free shop for customers in the open shop will implement the O2O mode of online and offline integration. Customers who set up a physical store in a certain area will share the proceeds of all online pactions in the region.

At the same time, it also extends the order channel of entity merchants. Some of the goods that are not ordered online can be sold on line first.

In all these ways, various preferential policies are used to encourage entity development.

Chu GE's all channel new thinking marketing mode has been well received by the market. In a short span of 3 months, more than 6000 micro businesses have been successfully developed throughout the country, of which more than 100 have also established entity stores.

New measures to enhance product quality

Chu Pavilion, which is constantly innovating in business mode, has its own unique characteristics in terms of product quality control.

Chu Ge develops more than 5000 new models every year to ensure the design quality of terminal products with the high elimination rate of 2/3.

Chu GE has implemented the three stage elimination mechanism from designer to sales department to order meeting. The design department has developed more than 1000 new models every quarter, and after being eliminated by stages, only 300-500 of them are finally identified as new products for the new season and put into the market after production.

In this regard, Guo Qixiong, chairman of Chu Ge, said that such a phasing out is to expand the decision-making power of designers from designers to the market, allowing customers to contact closely with the sales department and directly facing the terminal merchants to have the right to speak, so that they can indirectly participate in R & D, and the products developed will be more close to the market.

In fact, this move is wise, and consumers and merchants generally respond. Chu style products are fashionable, leading the trend and worth owning.

New layout to consolidate development foundation

Not only that, Chu Ge also looks ahead to the future, plans ahead, completes the development layout ahead of time, firmly grasps the three important links of R & D, production and marketing, establishes the R & D center in Guangzhou, and reaches a strategic alliance with the famous industry, Sinbad and Chuang Chuang marketing, so as to ensure the perfect landing of its all channel marketing mode and boost the steady development of the brand.

Among them, the newly established R & D center in Guangzhou has gathered the best talents in the industry, and the R & D team has served the well-known brands in China.

Chu Ge hopes to enhance the brand's product design, version design and fabric development capability through this R & D center, which will bring a qualitative leap to the product development of Chu Ge.

Sinbad has constructed a cloud network terminal platform for apparel flexible supply chain, which can effectively improve production efficiency, shorten the production cycle and reduce the cost and waste with small, fast and beautiful flexible production capacity.

In September this year, Chu Ge and Sinbad joined hands to set up the intelligent Mdt InfoTech Ltd of Dongguan Xin Bachu Pavilion, which is committed to integrating Simba's advantageous production resources to provide strong guarantee for brand product quality and delivery period.

Chuang Chuang marketing is the leading research institute of "innovative marketing technology" and the first supplier of "performance results solution" in the apparel industry.

The strategic alliance between Chuge and Chuang Chuang marketing is designed to integrate the advantage marketing resources service terminal and enhance the terminal sales ability.

The new wonderful bloom bloomed

"Chu Ge" is derived from the English "TRUGIRL", meaning "real girl". It explains the new generation of women's pursuit of true self.

Chu Ge brand has always been the pursuit of "refined, fashionable, feminine" fashion taste for the design main line.

Keep up with the international fashion trend, fashion products mix and match, dress and new fashion combination sets of independent design.

Chu Ge, which is about to celebrate her 21 birthday, is like a beautiful woman with flowers and fragrance.

At the age of two, she will celebrate the trade fair and her birthday in a special way.

In this fashion show, we will show Chu GE's new products this winter.

In this season, Chu style is based on the colors of black, white, grey and scarlet. It imports international fashionable colors such as mango, green, pink, earth and Ma Long Dragon. It intersperses with goose yellow. It is full of color, fashionable and international. It fully demonstrates Chu GE's "exquisite, fashionable and feminine flavor".

The new winter products are divided into three series: "winter sun warming", "dynamic post station" and "Fashion Festival".

Among them, the "warm winter sun" series, with the bright and warm colors of the sun, and the embellishment of the earth's color, present the quiet and warm sunshine of the early winter, the fragrance of the earth, the brilliant smile, and let the heart and nature have a pleasant exchange; the "dynamic post" series, the matching of the goose yellow and the deep red system, makes the cold winter lively, warm, decorated with pink gold, adding a bit of maiden like sentiments, like the everlasting youth, always keeping fresh and fashionable;

The "Fashion Festival" series is interspersed with fur.

Among them, the beauty and elegance of women are the only things that make women look like flowers blooming in full bloom, and bloom their beauty in the gorgeous city and release their real desire.

At 14:00 to 14:30 November 19th, the fashion show hall of the main venue of the trade fair, "bloom" - "TRUGIRL" brand fashion conference agreed on you! Let's enjoy the fragrance of Chu Ge together.